Hankook Tire takes on market for high-end sports cars
The company is developing its own technology by boosting R&D and supplying tires to Lamborghini-run races
By May 09, 2023 (Gmt+09:00)
Seoul-backed K-beauty brands set to make global mark


Seoul, once-rising art hub, feels pinch of global strains


Micron set to supply SOCAMM chips to Nvidia ahead of Samsung, SK Hynix


Korea’s ruling party revives corporate law reform with stricter rules


S.Korea’s Lee to make diplomatic debut at G7 after phone call with Trump



South Korea's Hankook Tire & Technology is reinforcing its partnerships with makers of high-performance sports cars based on a systematic development process such as continuous development of source technology and testing.
The company on Monday said it supplies tires for high-performance and new vehicle models of major global brands such as Porsche, Mercedes-Benz, BMW, Audi, Tesla and Lamborghini and is an active motorsports partner.
For such vehicles to achieve high performance, the role of tires is most important because of their role in providing a quiet and comfortable ride while delivering strong performance of the powertrain on any road surface. Other requirements are the best grip, durability and low-noise tires.
Through its development of such source technology and numerous tests, Hankook Tire in 2015 signed a partnership with Porsche.
"Hankook Tire actually prepared for partnerships a long time ago," an industry source said. "To supply Porsche, it satisfied strict requirements through continuous real-world vehicle tests under equal or more extreme conditions.”
Hankook Tire supplies tires for the four-door sports sedan of Porsche's Panamera, high-performance sports roadster 718 Boxster, crossover sport utility vehicle (SUV) Macan and super premium SUV Cayenne. The tiremaker also supplies high-performance tires exclusively for electric vehicles (EV) to Porsche for the latter's first pure EV Taycan, which was launched in 2021.
Based on this experience, the company said it formed a supply partnership with other major sports car brands like Audi for its high-performance RS and BMW for its M series.
Hankook Tire also provides tires for new cars such as the Audi RS Q8, ultra-high-performance coupe RS7 Sportback and super wagon RS6 Avant. The tiremaker's products are also on BMW's compact luxury SUVs X3 M and X4 M and race car M4 GT4.
Hankook Tire signed a contract to supply racing tires from this year to the Lamborghini Super Trofeo motor racing series. Thus all Lamborghini Huracan Super Trofeo EVO 2 vehicles competing this season will have the tiremaker's racing series Ventus.
Write to Sungsu Bae at baebae@hankyung.com
-
AutomobilesHankook Tire to cut workforce at fire-hit Daejeon plant
Apr 21, 2023 (Gmt+09:00)
2 Min read -
-
AutomobilesHankook Tire supplies tires to BMW Driving Center for 9 consecutive years
Mar 23, 2023 (Gmt+09:00)
1 Min read -
Fraud scandalsHankook Tire chairman arrested for alleged embezzlement
Mar 09, 2023 (Gmt+09:00)
1 Min read -
AutomobilesHankook Tire to supply exclusive tires for Formula E in India
Feb 10, 2023 (Gmt+09:00)
1 Min read -
AutomobilesHankook Tire supplies tires to Nissan's new X-Trail SUV
Dec 28, 2022 (Gmt+09:00)
1 Min read -
Electric vehiclesHankook Tire ties up with Chaevi for EV charging service
Dec 02, 2022 (Gmt+09:00)
1 Min read