Hyundai Motor, BTS celebrate Earth Day with hydrogen campaign

South Korea’s top automaker Hyundai Motor Co. and global K-pop boyband sensation BTS have collaborated to urge people to protect the environment in a campaign film celebrating Earth Day.

In the one-minute YouTube video themed "For Tomorrow We Won't Wait," pop icon BTS raises awareness on the values of sustainability and promotes hydrogen as a source of clean energy.

The video shows BTS members taking part in simple eco-friendly activities such as using tumblers, wearing clothes made of recycled materials, turning off lights and collecting waste in the ocean, encouraging other people to do the same in their daily routines.

"The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs,” said Thomas Schemera, executive vice president and chief marketing officer at Hyundai Motor.

This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube.

The automaker has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy.

The latest video also features Hyundai’s NEXO, the world’s first hydrogen-powered SUV that only emits water vapor.

Write to Il-Gue Kim at Black0419@hankyung.com
In-Soo Nam edited this article.