Coca-Cola names BTS’ V as new brand ambassador: 'Excited to share the thrill'

Coca-Cola has a new face — and it’s none other than V of BTS. 

The beverage giant announced Thursday that the global K-pop star has joined the brand as its latest ambassador, bringing his signature mix of charisma and cool to the world of Coke.

“V brings a powerful energy on stage and an effortlessly trendy charm offstage,” a Coca-Cola spokesperson said. “He’s a perfect match for the spirit of Coca-Cola — bold, free, and magnetic.”

A teaser video featuring V is set to drop today across Coca-Cola’s official YouTube and Instagram channels, giving fans a first look at the new collaboration. A full ad campaign will follow soon.

For V, the partnership is more than just business. “I’m really happy to team up with a brand I’ve always loved,” he said. “Through the Best Coke Ever campaign, I’m excited to share the refreshing thrill of Coca-Cola Zero in a whole new way.”

With V’s global star power and Coca-Cola’s reach, the campaign is expected to make a splash — not just in Korea, but around the world.

Write to Hyewon Ahn at anhw@hankyung.com