Luxury platform Balaan taps family office AAK as conditional buyer

In September, the Seoul Bankruptcy Court will invite competing bids for Balaan

Balaan was founded in 2015
Balaan was founded in 2015
Yeonhee Kim 1
2025-08-18 16:22:09 yhkim@hankyung.com
E-commerce

Balaan Co., South Korea’s leading luxury goods platform under court protection, has selected Seoul-based family office Asia Advisors Korea (AAK) as its conditional buyer ahead of a public auction.

The Seoul Bankruptcy Court has approved Balaan's selection of AAK as the tentative buyer in a stalking horse process, the company said on Monday, without disclosing the bid price.

In September, the court will invite competing bids for Balaan to secure better terms and select a final buyer within the month.

Unless other bidders offer more favorable terms, AAK will be finalized as the buyer.

After winning court approval for its provisional selection of AAK, Balaan has secured debtor-in-possession (DIP) financing from the firm.

The funding will be used as operating capital to continue its services and proceed with the sale process.

On March 31, Balaan filed for court receivership with the Seoul Bankruptcy Court after failing to pay some of its vendors. Its outstanding payments to vendors stand at 17.7 billion won ($13 million).

The luxury online shopping platform has drawn a combined 73.5 billion won since its founding in 2015. Its investors include Shinhan Capital, Company K Partners and Daol Investment.

AAK, an investment boutique, has a track record of more than 160 investments spanning real estate, entertainment and new technologies such as blockchain.

Write to Yeonhee Kim at yhkim@hankyung.com

Jennifer Nicholson-Breen edited this article.

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