Samsung, LG to showcase high-end home appliances at CES 2023

Samsung will exhibit Bespoke Infinite, a premium line of customizable kitchen devices; LG will introduce the minimalist concept for timeless design

Samsung Electronics' Bespoke Infinite Line (Courtesy of Samsung)
Samsung Electronics' Bespoke Infinite Line (Courtesy of Samsung)
Jeong-Soo Hwang and Ik-Hwan Kim 1
Dec 26, 2022 (Gmt+09:00) hjs@hankyung.com
Electronics

South Korea's Samsung Electronics Co. and LG Electronics Inc. are set to showcase their high-end home appliances at the CES 2023, the world's largest electronics exhibition to be held from Jan. 5 to Jan. 8 of the next year in Las Vegas.

Samsung Electronics will demonstrate products of Bespoke Infinite Line, a premium lineup of Bespoke, the tech giant's kitchen appliance brand with customizable design. The company launched the premium lineup in Korea in February of this year.

Bespoke Infinite features durability and high-quality metal that makes a luxurious texture to the surface of the products. The lineup includes one-door refrigerators to store kimchi, wine and other food, four-door refrigerators of extra-large capacity, ovens, inductions, smart range hoods and dishwashers.

The tech giant will launch the premium lineup in the European market, including France, Germany and the UK, during the first quarter of 2023 and will also enter North America and Southeast Asia within the next year.

LG Electronics will emphasize minimalist aesthetics in its home appliances to be launched next year. The company will exhibit refrigerators, washing machines, clothes dryers, ranges and dishwashers with simple designs at the electronics show.

The minimalist concept for the products pursues timeless design. It features achromatic colors like white, black and grey and reduces decorations, handles and buttons. LG Electronics will start selling the products as early as the first half of 2023.

The company will increase the lineups with minimalist design and lead the trend of customizable kitchen appliances, LG Electronics official said.

Write to Jeong-Soo Hwang and Ik-Hwan Kim at hjs@hankyung.com
Jihyun Kim edited this article.

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