South Korean display makers stand to gain from a possible 15-year US import ban on organic light-emitting diode (OLED) panels from China’s BOE Technology Group Co. after a preliminary ruling by the US International Trade Commission (ITC).
The ruling, which is not final, said that BOE and its seven affiliates violated the US Tariff Act in importing and selling certain OLED display modules and components in the US through misappropriation of the Korean rival’s trade secrets.
The final verdict is due in November, but industry watchers expect the US tribunal to uphold the ruling, noting its finding that BOE infringed Samsung Display’s trade secrets, as well as ongoing US-China trade tensions.
If it is confirmed, BOE and its US subsidiary’s sale of new OLED panels and inventories, as well as related marketing activities in the US, will be prohibited for nearly 15 years.
BOE AMOLED folding screen (Courtesy of BOE) CHINESE PLAYERS’ RAPID ASCENT IN OLED
Samsung Display, which competes with BOE to supply OLED panels to clients including Apple Inc., has sought a limited exclusion order and cease-and-desist orders against the Chinese rival.
The ITC identified BOE in Beijing and its affiliates in other areas of China, and BOE Technology America Inc. in Santa Clara, California, as the respondents in its investigation.
OLED panels, known for their self-illuminating pixels that enable thin, flexible and lightweight displays, have become a key differentiator for high-end smartphones.
According to the securities industry, BOE is estimated to supply 20-30% of OLED panels for iPhone models. It is also believed to be a supplier for other brands’ refurbished models.
As of the second quarter of this year, BOE commanded 22.7% in the iPhone-specific small OLED panel market, beating LG Display with 21.3%.
KOREAN DISPLAY STOCKS FLY
In anticipation of a favorable ruling for Samsung Display, Korean display and parts companies’ shares zoomed on Wednesday.
Samsung Display OLED screen for a mobile phone (Courtesy of Samsung Display) LG Display surged 22.5% to end at 13,290 won ($9.65), and Duksan Neolux Co., an OLED materials supplier to Samsung Display, soared 24.6% to 46,600 won.
Other OLED materials and components suppliers also galloped, with S-Chem Co. skyrocketing 26.2%, Poongwon Precision Co. rising 8% and Innox Advanced Materials Co. jumping 7.8%.
OLED panel substrate producers, BH Co. and Chemtronics Co., climbed 15.8% and 5.5%, respectively.
Samsung Display is not listed on the stock market.
Analysts, however, said the ruling is unlikely to immediately dent BOE’s market share because finished products using its panels, such as Apple’s iPhones, are not subject to the ban.
Instead, they expect the decision to benefit Korean OLED display and parts companies.
“As the ruling is likely to make it harder for smartphone and set makers like Apple, Dell and HP to actively use BOE panels, competition in the OLED market could ease over the mid and long term,” said Kwon Min-gyu, an analyst at SK Securities Co.
“The decision is projected to provide a mid- to long-term boon for the Korean iPhone display value chain.”
Write to Han-Gyeol Seon at always@hankyung.com Sookyung Seo edited this article.
