SM's UK K-pop group Dear Alice to debut with Gamma

South Korea's SM Entertainment Co. partnered with the US-based music label "Gamma." to globally debut its first British K-Pop boy group Dear Alice.

According to SM Entertainment on Wednesday, its North American joint venture with Kakao Entertainment recently established a strategic partnership with Gamma to support Dear Alice's global debut and future activities.

Through this partnership, Dear Alice will release their official debut single in the international music market later this year.

SM Entertainment, Kakao Entertainment, and Gamma will jointly promote Dear Alice’s debut album across all aspects, including production, release, distribution, marketing, and brand partnerships, spanning North America, Europe, Asia, and beyond.

The partnership will continue beyond their debut, focusing on fostering the growth of the group and its members through diverse collaborations.

Write to Soo-young Kim at swimmingk@hankyung.com