K-content reign continues as Squid Game returns in force

The second and third seasons of the survival drama ranked 2nd and 3rd on Netflix's most-watched show list in the H1

(Courtesy of Netflix)
(Courtesy of Netflix)
Yeonhee Kim 2
2025-07-18 16:44:43 yhkim@hankyung.com
Entertainment

Korean content swept across 93 countries on Netflix in the first half of this year, captivating global audiences with a wider range of genres from dystopian realities and romantic slice-of-life dramas to hero-driven sagas and animated fantasy films.

New seasons of Squid Game, Netflix’s mega-hit Korean original, continued to fuel the global popularity of K-content. Its second and third reasons landed at No. 2 and No. 3 on Netflix’s most-watched show list in the January-June period.

The two seasons, released in December 2024 and June 2025, drew 117 million and 72 million views, respectively. 

That translated to 840.3 million hours and 439 million hours viewed, amounting to a total of 1.4 billion watch hours.

In comparison, the first-ranked title, Adolescence: Limited Series, garnered 144.8 million views and 555.1 million hours viewed.

(Screenshot captured from Netflix' website)
(Screenshot captured from Netflix' website)


Squid Game remains Netflix's most-watched non-English series globally since its release in 2021.

Upon release on June 27, its third season soared to the No. 1 spot in its first week across all 93 countries, where Netflix tracks its top 10 rankings.

"Its final season became our third most-watched program of the (first) half, reaching 72 million views in just four days,” Netflix said in its latest Engagement Report.

Other Korean TV content also shone. The drama series When Life Gives You Tangerines garnered 35 million views, followed closely by The Trauma Code: Heroes on Call Season 1 with 34 million views.

Both Weak Hero: Class 1 (22 million views) and Weak Hero: Class 2 (20 million views) also attracted large audiences.

Thanks to the global rise of K-content, non-English titles account for more than one-third of all viewing on Netflix. Among the 25 most-watched series in the first half of the year, 10 hailed from non-English speaking regions.


Huntrix, the fictional K-pop girl group featured in KPop Demon Hunters, finds itself surrounded by demons (Courtesy of Netflix)
Huntrix, the fictional K-pop girl group featured in KPop Demon Hunters, finds itself surrounded by demons (Courtesy of Netflix)


The animated film KPop Demon Hunters, featuring K-pop idols, became a global sensation as well.

The fantasy anime, produced by Sony Pictures Animation, racked up 37 million views within just one month of its Netflix premiere.

The soundtracks from the show’s fictional K-pop bands – Huntrix and Saja Boys -- soared up global charts, including the Billboard Hot 100, Spotify, Apple Music and iTunes.


According to the Engagement Report, Netflix subscribers spent over 95 billion hours watching content on the platform in the first half.

Write to Yeonhee Kim at yhkim@hankyung.com

Jennifer Nicholson-Breen edited this article.

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