With waning MZ interest, is heyday over for S.Korea’s golf apparel market?

The country’s golf clothing market faces a harsh decline as young golfers flock to other outdoor sports

A golf apparel outlet at Shinsegae Department Store in Gangnam, Seoul (Korea Economic Daily file photo)
A golf apparel outlet at Shinsegae Department Store in Gangnam, Seoul (Korea Economic Daily file photo)
Tae-Ho Lee 3
2025-07-15 09:00:02 thlee@hankyung.com
Fashion

South Korea’s once-dominant golf apparel market, the largest in the world at its peak, is rapidly losing steam, as sales tumble and brands scramble to restructure.

Korea's golf apparel market shrinks as golf boom fizzles

Korea's golf apparel market shrinks as golf boom fizzles

A golf apparel store within a department store in Korea The heyday of South Korea’s golf apparel market seems to be over with the end of the COVID-19 pandemic. Millennials and Generation Z, who had led the rapid growth in the golf industry, are opting for overseas trips instead of playing

Korean golf club, apparel markets face decline in post-pandemic era

Korean golf club, apparel markets face decline in post-pandemic era

Golf clubs and apparel at a department store in Seoul South Korea’s golf equipment and apparel markets enjoyed a boom during COVID-19. But they are facing a downturn this year amid the growing popularity of tennis and overheated competition with many newcomers in the industry.  &nbsp

Golf apparel goes trendy and upmarket in Korea on rise of young golfers

Golf apparel goes trendy and upmarket in Korea on rise of young golfers

Handsome‘s new golf wear brand Lanvin Blanc As the popularity of golf grows in South Korea, particularly among young people, golf clothes are becoming increasingly more expensive and fashionable as a kind of status symbol.Handsome Corp., a fashion company affiliated with Hyundai Departmen

Voice Caddie, Daol PE acquire US golf grip brand SuperStroke

Voice Caddie, Daol PE acquire US golf grip brand SuperStroke

SuperStroke golf grips Voice Caddie, a South Korean maker of golf course rangefinders and related golf products, and Daol Private Equity are jointly acquiring SuperStroke, a US putter and club grip maker.The Korean rangefinder maker, also known as VC, and Daol PE, formerly KTB Private Equity, h

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