CJ Haechandle Gochujang acquires Europe's V-Label

CJ CheilJedang expects to absorb the steadily increasing demand for vegan food in the global market through this certification

Haechandle Gochujang with V-Label vegan certification (bottom left)
Haechandle Gochujang with V-Label vegan certification (bottom left)
Kyeong-je Han 1
2023-03-31 16:33:36 hankyung@hankyung.com
Food & Beverage

CJ CheilJedang Corp.'s flagship fermented food brand Haechandle Gochujang (hot pepper paste) is set to expand into the global market, backed by its vegan certification.

South Korea's leading food company CJ CheilJedang announced on Friday that its Haechandle Gochujang has become the first Korean fermented food brand to secure the European "V-Label" vegan certification. The V-Label is a global vegan certification used in more than 30 countries.

A total of 18 products currently on sale domestically and internationally have received the certification, including "Haechandle 100% Korean Rice Taeyangcho Gochujang" and "Haechandle 100% Korean Gochujang." These products have passed strict review criteria, such as not using animal-derived ingredients, preventing cross-contamination with animal-derived ingredients during production, and not including genetically modified components.

CJ CheilJedang stated that it expects this certification will enable Gochujang, a representative K-sauce item, to absorb the steadily increasing demand for vegan food in the global market and expand sales.

As the emphasis on health and environmentally friendly consumption culture spreads, the domestic vegan population is estimated to have reached 2.5 million by 2021, according to the Korea Vegetarian & Vegan Union.

Moreover, according to the US-based market research firm EMR, the global vegan food market is expected to grow from $24.6 billion last year to $43.8 billion by 2028.

Write to Kyeong-je Han at hankyung@hankyung.com
#Haechandle #CJ CheilJedang #Gochujang #V-Label vegan certification #hot pepper paste

CJ CheilJedang signs ESG agreement with Jincheon County in Korea

CJ CheilJedang signs ESG agreement with Jincheon County in Korea

CJ Blossom Campus in Jincheon, South Korea  South Korea's largest food company CJ CheilJedang Corp. announced on Monday that it has signed a business agreement with Jincheon County in North Chungcheong Province to establish a cooperation model for environmental, social and governance (ESG)

CJ CheilJedang opens internal venture development space Inno Play

CJ CheilJedang opens internal venture development space Inno Play

Lee Sun-ho, the eldest son of CJ Group Chairman Lee Jae-hyun(third from left), and employees of CJ South Korea's food and bio giant CJ CheilJedang Corp. on Sunday said it opened Inno Play, an office space for commercializing innovative ideas and developing in-house ventures and organizational i

CJ CheilJedang to expand K-food production facilities overseas

CJ CheilJedang to expand K-food production facilities overseas

CJ CheilJedang's Korean fried chicken (Courtesy of CJ CheilJedang) South Korean food giant CJ CheilJedang Corp. is slated to increase food manufacturing facilities globally and launch businesses in Australia, Canada, Malaysia, Indonesia and Thailand.Its new strategies for the global food busine

K-food giant CJ CheilJedang mulls rebrand with name change

K-food giant CJ CheilJedang mulls rebrand with name change

Korean porridge products from Bibigo, CJ CheilJedang's flagship food brand (Courtesy of CJ) South Korean food giant CJ CheilJedang Corp. is considering a new name for the company in a bid to represent its main businesses and target global consumers, according to industry sources on Dec. 7. It i