South Korea’s Dailybeer to enter into Singaporean market

Dailybeer, South Korean craft beer and fried chicken chain, announced on Friday it signed a contract with Singapore-based Katrina Group for joint investment to enter into the Singaporean market. 

DailyBeer connects local breweries with consumers across the country through its beer platform business. Since opening its first store in 2014, the company has grown to operate about 250 stores across South Korea. 

Katrina Group operates a number of F&B brands, residences, and hotels in Singapore and Indonesia. With Dailybeer, the group aims to expand its restaurant franchise business. 

"Our partnership with the Katrina Group is a milestone in our journey towards becoming a global market player," Dailybeer CEO Im Sang-Jin. 

Further showcasing its ambition for international growth, DailyBeer participated in the Franchise Asia International Expo 2023 held in Manila at the end of last month. The event was a platform for DailyBeer to promote its brand and unique beer platform business model, facilitating future expansion through master franchising.

Write to Kyeong-Je Han at hankyung@hankyung.com