Korean snacks mesmerize global consumers amid K-pop popularity

Korea’s snack exports surged to a record high in February as K-pop singers serve as indirect marketing influencers

(Graphics by Dongbeom Yun)
(Graphics by Dongbeom Yun)
Tae-Ho Lee 4
2025-03-10 16:51:24 thlee@hankyung.com
Food & Beverage

South Korea’s snack exports soared to a record high in February, surpassing $40 million for the first time, as global demand surged amid the sustained popularity of Hallyu, the Korean Wave.

According to Korean alternative data platform KED Aicel, Korea’s snack exports reached a preliminary $43.25 million in February, a 32.3% increase from a year earlier. The export value is the highest for the month.

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