At home, K-convenience stores battle stagnation; abroad they're powerful K-food ambassadors

In the bustling backstreets of Ulaanbaatar, shoppers file out of a CU convenience store with instant tteokbokki, or simmered Korean rice cake, packs...

Goldman Sachs acquires Mercure Ambassador: 1st stint with Korean hotels

Goldman Sachs, in partnership with JB Asset Management Co., has acquired Mercure Ambassador Seoul Hongdae, a prominent mixed-use commercial property...

Allsale, K-beauty's leading ambassador to the US

Allsale Corporation, a South Korean startup operating an influencer marketing platform, is in talks with investors to further support Korean cosmeti...

NewJeans selected as global ambassador for Pepero

Lotte Wellfood announced on Friday that it has appointed K-pop girl group NewJeans as the global ambassador for its iconic snack brand, Pepero. Know...

Tottenham forward Son’s new role: Samsung Galaxy brand ambassador

Tottenham Hotspur forward Son Heung-min has a new job in his home country, South Korea: brand ambassador for Samsung Electronics Co.'s Galaxy smartp...

Coupang to invest $4.7 billion in supply chains in Korea over 12 years

  South Korea's e-commerce giant Coupang has briefed US Ambassador to Seoul Philip Goldberg at the company's fulfillment center in Daegu, a fa...

Elon Musk’s mother Maye named Ceragem's global ambassador

Maye Musk, the mother of Tesla Inc. CEO Elon Musk, has been named the global ambassador for South Korea’s Ceragem Co., a manufacturer of therm...

Coway keeps No.1 spot in Malaysia’s water purifier market for 10 years

South Korea’s home appliance rental service provider Coway Co. has maintained the top position in Malaysia’s water purifier rental marke...

Seoul to host EV-only Formula E World Championship in 2022

South Korea’s capital Seoul will be finally hosting the ABB FIA Formula E World Championship in August 2022, with BTS as the global ambassador...

Virtual influencers emerge as brand ambassadors

One of the highlights from last month’s CES 2021 was Reah Keem, a virtual influencer who appeared during LG Electronics' virtual press confere...

Virtual influencers emerge as brand ambassadors

One of the highlights from last month’s CES 2021 was Reah Keem, a virtual influencer who appeared during LG Electronics' virtual press confere...

KIC CEO Choi Heenam named S.Korea’s financial ambassador

South Korea’s Ministry of Foreign Affairs has appointed Choi Heenam, chief executive of the Korea Investment Corporation (KIC), as the country's...