Brand Finance

South Korea plans to discuss with Japan the re-establishment of their bilateral currency swap line, said its finance minister on Thursday, as the di...

South Korean fashion company Handsome Corp., a division of Hyundai Department Store Group, said on Thursday that it has partnered with Assouline, on...

Affinity Equity Partners’ Seoul office head Sam Lee has left the global investment firm, sources familiar with the matter told The Korea Econo...

AmorePacific Corp.'s new brand launch in February with top South Korean social media influencer Lee Sa-bae created a sensation in the domestic cosme...

South Korea's top steelmaker POSCO on Sunday launched the first product from its low-carbon brand Greenate.Greenate features distribution-type produ...

Breitling, a luxury Swiss watchmaker, has launched a limited edition of one of its flagship models, the Chronomat B01 24, in South Korea, marking th...

South Korea's Ministry of Strategy and Finance announced on Friday that Kim Seong-wook, the ministry's Director of the Office of International Finan...

For the first time in Asia, South Korea is hosting an event featuring the history of the Italian sports car brand Ferrari.Ferrari on Thursday opened...

South Korean AI-powered edtech firm, Riiid, announced on Thursday it has partnered with ALC, a premier brand in the Japanese language education indu...

South Korea's Mirae Asset Securities on Thursday said it signed an agreement with Hana Financial Group on the security token consortium Next Finance...

South Korean game developers are expanding their business portfolios through their intellectual property to boost profits with a goal to create glob...

Asia’s private equity giant MBK Partners Ltd. is set to accelerate fundraising for its new fund, which is expected to become the firm’s ...

Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that its Indian corporation has joined top 10 of local brand m...

National Pension Service (NPS) of South Korea, the world’s third-largest pension fund with 939 trillion won ($713 billion) in assets as of end...

South Korea's Hyundai Motor Co. announced on Monday that its Elantra N TCR (known domestically as Avante N TCR) and i30 Fastback N Cup Car triumphed...

F&F Co., a South Korean outdoor fashion retailer, has notched a success selling US Major League Baseball (MLB) apparel in China. This comes desp...

South Korea’s SK Ecoplant Co. on Wednesday signed an agreement to join the first-stage, $4.5 billion construction of green hydrogen and ammoni...

South Korean lifestyle hospitality startup Good Food For Good (GFFG) announced on Wednesday a strategic plan called "New GFFG 2.0." The plan aims to...

Hyundai Motor Co., in celebration of the first anniversary of its reentry into the Japanese market, is introducing a locally tailored "assurance pro...

South Korea’s cosmetics giant Amorepacific Corp. will officially launch its customized makeup brand "Tonework" on Tuesday.Tonework precisely...

South Korea's LG Electronics Inc. has been named the most reliable appliance brand by American consumers.According to Consumer Reports, a leading ...

Hansae is an unfamiliar name to many South Koreans for sure.But among original equipment manufacturing (OEM) companies in the apparel industry, Hans...

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp. , announced on Thursday its participation in the "2023 TFWA Wor...

South Korea's securities companies on Thursday lowered their target stock prices for retailer Shinsegae International given its sluggish first-quart...

Round A'round, South Korea's top beauty chain CJ Olive Young's own cosmetic brand, announced on Thursday that its popular sun care item "Greentea Ci...

Canada's No. 1 coffee chain Tim Hortons unveiled plans on Wednesday to enter South Korea, announcing its intention to open its first flagship store ...

Amorepacific Corp.'s cosmetic brand Laneige announced on Tuesday that it is accelerating its global business expansion by entering the UK and Middle...

South Korea's Samyang Foods Co. announced on Monday that it will strengthen its sauce business centered around its popular Buldak (hot chicken flavo...

Once-popular games for feature phones in the 2000s are seeing a revival in South Korea on the growing demand for simple and easy titles for smartpho...

Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...