Breitling launches 2nd Korea limited edition watch in 2023
Breitling, a luxury Swiss watchmaker, has launched a limited edition of one of its flagship models, the Chronomat B01 24, in South Korea, marking th...
South Korea hosts first Universo Ferrari exhibition in Asia
For the first time in Asia, South Korea is hosting an event featuring the history of the Italian sports car brand Ferrari.Ferrari on Thursday opened...
Riiid inks deal with ALC to expand its AI-based TOEIC platform in Japan
South Korean AI-powered edtech firm, Riiid, announced on Thursday it has partnered with ALC, a premier brand in the Japanese language education indu...
South Korean game developers expand business with IPs
South Korean game developers are expanding their business portfolios through their intellectual property to boost profits with a goal to create glob...
Innocean joins top 10 brand marketing agencies in India
Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that its Indian corporation has joined top 10 of local brand m...
Hyundai completes Nürburgring 24 Hours for 8th consecutive year
South Korea's Hyundai Motor Co. announced on Monday that its Elantra N TCR (known domestically as Avante N TCR) and i30 Fastback N Cup Car triumphed...
MLB apparel by Korea's F&F finds favor in China
F&F Co., a South Korean outdoor fashion retailer, has notched a success selling US Major League Baseball (MLB) apparel in China. This comes desp...
S.Korea’s popular donut brand Knotted to enter US market
South Korean lifestyle hospitality startup Good Food For Good (GFFG) announced on Wednesday a strategic plan called "New GFFG 2.0." The plan aims to...
Hyundai Motor holds Brand Day in Tokyo
Hyundai Motor Co., in celebration of the first anniversary of its reentry into the Japanese market, is introducing a locally tailored "assurance pro...
Amorepacific launches customized makeup brand Tonework
South Korea’s cosmetics giant Amorepacific Corp. will officially launch its customized makeup brand "Tonework" on Tuesday.Tonework precisely...
LG Elec’s home appliance selected as most reliable brand in US
South Korea's LG Electronics Inc. has been named the most reliable appliance brand by American consumers.According to Consumer Reports, a leading ...
Hansae: Hidden Korean champion in global OEM apparel market
Hansae is an unfamiliar name to many South Koreans for sure.But among original equipment manufacturing (OEM) companies in the apparel industry, Hans...
KGC promotes S.Korean top red ginseng brand CheongKwanJang in China
Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp. , announced on Thursday its participation in the "2023 TFWA Wor...
S.Korea's brokerages lower stock target prices for Shinsegae Int'l
South Korea's securities companies on Thursday lowered their target stock prices for retailer Shinsegae International given its sluggish first-quart...
CJ Olive Young targets Japanese sun care products market
Round A'round, South Korea's top beauty chain CJ Olive Young's own cosmetic brand, announced on Thursday that its popular sun care item "Greentea Ci...
Canada's leading coffee brand Tim Hortons to enter S.Korea
Canada's No. 1 coffee chain Tim Hortons unveiled plans on Wednesday to enter South Korea, announcing its intention to open its first flagship store ...
S.Korea’s beauty brand Laneige enters UK, Middle East market
Amorepacific Corp.'s cosmetic brand Laneige announced on Tuesday that it is accelerating its global business expansion by entering the UK and Middle...
Samyang Foods aims to grow Buldak sauce into $75 mn brand
South Korea's Samyang Foods Co. announced on Monday that it will strengthen its sauce business centered around its popular Buldak (hot chicken flavo...
Simple, retro: Korean game sector’s new target for growth
Once-popular games for feature phones in the 2000s are seeing a revival in South Korea on the growing demand for simple and easy titles for smartpho...
Gucci picks Korean royal palace for 2024 collection
Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...
S.Korea’s Musinsa, Disney to collaborate character products
South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment...
HD Hyundai Infracore releases first S.Korean made bulldozer in 24 years
HD Hyundai Infracore Co. a construction equipment affiliate of South Korea’s HD Hyundai Group, on Sunday said it launched its new bulldozer br...
S.Korea sees boom in domestic demand for zero-sugar soju
A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...
MBK Partners to buy Belgian chocolate brand Pierre Marcolini
Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...
Hyundai launches marketing offensive in China with N brand
Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...
S.Korean fashion company LF relaunches 1990s-popular line Tipicosi
Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...
Shinsegae supports int'l expansion of S.Korea's promising fashion brands
South Korea's Shinsegae Department Store has launched activities to support the overseas expansion of up-and-coming domestic fashion brands. The com...
Hankook Tire's iON brand wins Red Dot Design Award
South Korean tire maker Hankook Tire & Technology said on Thursday that its electric vehicle (EV) exclusive tire brand, "iON," has secured four ...
LG Elec reinvents brand identity, aiming for youthful, dynamic image
South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...
Hanjin to open pop-up store for S.Korean fashion brand in LA
South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Wednesday that it will hold a pop-up event to promote domestic e...
