brand advertising campaign

HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is o...

NEW YORK – Lotte Home Shopping Inc. displayed Bellygom at Manhattan’s Pier 17 on Wednesday, on the sidelines of the Korea Brand Expo in ...

IMM Private Equity is trying to sell off the management rights of Able C&C, the parent of Korea’s first-generation low-priced cosmetics br...

South Korea’s privacy protection regulator on Wednesday levied millions of dollars in fines on Alphabet’s Google LLC and Facebook operat...

Nongshim Co., South Korea’s No. 1 instant noodle brand, is looking to buy a domestic food supplement maker for up to $50 million, which would ...

Ralph Lauren Corp., the world-renowned fashion firm that features timeless design and a classic sporty style with its trademark Polo brand, is seein...

South Korean electronics giant LG Electronics Inc. will operate two lounges at the world-renowned Frieze Art Fair’s inaugural event in Seoul.&...

Hyundai Motor Co.'s premium brand Genesis has been recognized by industry analysts for its excellence in innovative technology and consumer experi...

South Korea’s Naver Corp. said on Monday it has joined the RE100 initiative to go carbon-free by 2050 as the first domestic internet portal to...

Kakao Corp. is looking to add display advertising to South Korea’s largest messaging app KakaoTalk, as well as the fintech apps developed by i...

South Korea’s Halla Group is changing its corporate name to HL Group as the construction-to-auto parts conglomerate celebrates the 60th annive...

As the popularity of golf grows in South Korea, particularly among young people, golf clothes are becoming increasingly more expensive and fashionab...

APR Corp. is a South Korean startup less than a decade old, which develops and manufactures skin care products and athleisure clothing. While t...

Shinsegae Food Inc. announced Thursday it will launch its US subsidiary focused on alternative meat. The food arm of Shinsegae Inc. will inject...

South Korea’s Youngone Holdings Co. is set to accelerate its new business by establishing a corporate venture capital (CVC) firm in Singapor...

South Korea’s LG Electronics Inc., the world’s second-largest TV manufacturer, is aiming for a tenfold increase in the number of TV vend...

Planetarium Labs raised $32 million in a Series A funding round, led by Animoca Brands, and joined by Samsung Next, WeMade, and Krust Universe.The s...

South Korean food giant CJ CheilJedang Corp. is set to accelerate the expansion of its Korean food business in Europe. It aims to increase annual fo...

SSG.COM, the e-commerce brand of South Korean retail giant Shinsegae Inc., launched its online luxury goods marketplace SSG Luxury on July 3. Focusi...

Danble, operated by Tailor Town, is an online fashion platform serving the often-overlooked market of men’s fashion for those in their 30s and...

Hyundai Motor Co. on Wednesday unveiled the design of the IONIQ 6, its first all-electric sedan on an exclusive EV platform, with which South Korea&...

As more consumers seek out eco-friendly products, a growing number of South Korean cosmetics brands are in a hurry to be certified as vegan.With lab...

Woori Card Co. is set to start the installment finance business in Indonesia, Southeast Asia’s largest economy as the credit card unit of Sout...

South Korean cosmetics giants failed to win over Chinese consumers at the 618 Shopping Festival, one of the largest online annual shopping events in...

Voice Caddie, a South Korean maker of golf course rangefinders and related golf products, and Daol Private Equity are jointly acquiring SuperStroke,...

LG Group, South Korea’s No. 4 conglomerate, is set to support the Guggenheim’s move for technology-based art as the consumer electronics...

Owning a luxury car with the design, interior finish or even engine power to one's liking is what drivers dream of but seems out of reach for most.G...

A Cartier boutique inside a department store in Seoul’s posh Gangnam District was unusually slow on Tuesday. The quiet ambience was in sh...

Hyundai Motor Co. said on Wednesday its premium Genesis brand saw its US car sales considerably grow in April when all other major carmakers reporte...

South Korea's food and beverage giant CJ CheilJedang Corp. on April 21 began shipment of its new Hetbahn instant rice products for US consumers from...