brand diversification

Genesis, the luxury car brand of Hyundai Motor, has unveiled a convertible concept model in Southern California.In Malibu Tuesday, Genesis introduce...

South Korean outdoor clothing retailer F&F Co. is expected to post 1.1 trillion won ($807 million) in sales revenue in China this year, emerging...

South Korea's Daesang Corp. plans to build a kimchi factory in Poland as an outpost for entering the European market, where Korean food is hotter th...

Samsung Electronics' brand value has broken the $80 billion mark. Korea's flagship company saw such value grow in double digits for the second ...

Korea's POSCO has introduced the integrated brand Greenate to symbolize the commitment of the nation's top steelmaker to achieve carbon neutrality b...

HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is o...

South Korea’s petrochemical firm Lotte Chemical Corp., which signed a 2.7 trillion won ($1.9 billion) deal to acquire the world’s fourth...

NEW YORK – Lotte Home Shopping Inc. displayed Bellygom at Manhattan’s Pier 17 on Wednesday, on the sidelines of the Korea Brand Expo in ...

IMM Private Equity is trying to sell off the management rights of Able C&C, the parent of Korea’s first-generation low-priced cosmetics br...

Nongshim Co., South Korea’s No. 1 instant noodle brand, is looking to buy a domestic food supplement maker for up to $50 million, which would ...

Ralph Lauren Corp., the world-renowned fashion firm that features timeless design and a classic sporty style with its trademark Polo brand, is seein...

Hyundai Motor Co.'s premium brand Genesis has been recognized by industry analysts for its excellence in innovative technology and consumer experi...

The National Pension Service (NPS) of South Korea, has committed capital to Blackstone Credit’s Sustainable Resources Platform to enhance the ...

South Korea’s Halla Group is changing its corporate name to HL Group as the construction-to-auto parts conglomerate celebrates the 60th annive...

The Carlyle Group was the most preferred fund manager hired by South Korea’s National Pension Service (NPS) as of end-2021, according to NPS&r...

As the popularity of golf grows in South Korea, particularly among young people, golf clothes are becoming increasingly more expensive and fashionab...

As global investors are seeking ways to protect their investment returns in an inflationary, rising rate environment, some asset managers are eyeing...

As global investors are seeking ways to protect their investment returns in an inflationary, rising rate environment, some asset managers are eyeing...

APR Corp. is a South Korean startup less than a decade old, which develops and manufactures skin care products and athleisure clothing. While t...

Shinsegae Food Inc. announced Thursday it will launch its US subsidiary focused on alternative meat. The food arm of Shinsegae Inc. will inject...

South Korea’s Youngone Holdings Co. is set to accelerate its new business by establishing a corporate venture capital (CVC) firm in Singapor...

South Korean manufacturers are importing even more key industrial raw materials from China, deepening concerns over the dependence of Asia’s f...

Planetarium Labs raised $32 million in a Series A funding round, led by Animoca Brands, and joined by Samsung Next, WeMade, and Krust Universe.The s...

South Korean food giant CJ CheilJedang Corp. is set to accelerate the expansion of its Korean food business in Europe. It aims to increase annual fo...

SSG.COM, the e-commerce brand of South Korean retail giant Shinsegae Inc., launched its online luxury goods marketplace SSG Luxury on July 3. Focusi...

Danble, operated by Tailor Town, is an online fashion platform serving the often-overlooked market of men’s fashion for those in their 30s and...

Hyundai Motor Co. on Wednesday unveiled the design of the IONIQ 6, its first all-electric sedan on an exclusive EV platform, with which South Korea&...

As more consumers seek out eco-friendly products, a growing number of South Korean cosmetics brands are in a hurry to be certified as vegan.With lab...

Woori Card Co. is set to start the installment finance business in Indonesia, Southeast Asia’s largest economy as the credit card unit of Sout...

South Korean cosmetics giants failed to win over Chinese consumers at the 618 Shopping Festival, one of the largest online annual shopping events in...