brand experience space

Goyard outlets in Seoul bustled with shoppers on Friday, especially from Southeast Asia, looking for the French luxury brand’s popular bags: G...

Deps, a men’s fashion platform launched by South Korean fashion brand incubator Hago L&F, is accelerating its market offensive through the...

South Korea's Hyundai Motor Co. on Wednesday unveiled the latest version of its high-performance N brand's flagship model, the "New Avante N".The hi...

Innocean, a Hyundai Motor Group-affiliated advertising agency, has rolled out a brand film to mark the 30th anniversary of Kia Corp.'s Sportage, the...

South Korea’s HD Hyundai Infracore Co. will be the nation’s first to sell an excavator, a piece of heavy equipment weighing nearly two...

South Korean fashion company Handsome Corp. is accelerating expansion of its portfolio for licensing foreign brands.The company on Monday said it co...

Cosmax Inc., South Korea's cosmetics original design manufacturing (ODM) company, announced on Monday that it will unveil a cosmetics raw material b...

South Korea's media and e-commerce company Brand X Corp. announced on Friday that it has established a Taiwanese corporation. The move seeks to ampl...

South Korea's online fashion platform Musinsa opened a showroom in Tokyo on Thursday targeting fashion buyers, as it aims to introduce domestic desi...

Foreign carmakers such as Mercedes-Benz and Tesla Inc. suffered a sales drop in South Korea in the first half of the year, as overall car sales jump...

Samsung Electronics Co.'s new foldable smartphones are slimmer and lighter than previous generations and will deliver the most flexible camera exper...

South Korea's Aekyung Industrial announced on Tuesday that its sales on the US e-commerce platform Amazon in the first half of this year increased...

South Korea’s top beauty chain CJ Olive Young on Monday launched the premium store Lux Edit online to roll out products from both big names an...

Samsung Electronics Co. announced on Tuesday that it will open the "Galaxy Experience Spaces" in seven cities spanning six countries. These spa...

The economic slowdown may have diminished South Koreans’ appetite for foreign designer goods, but that doesn't mean they've closed their walle...

Hyundai Motor Co.'s commitment to high-performance vehicles has paid off with sales of such vehicles exceeding 100,000 units six years after the lau...

Tottenham Hotspur forward Son Heung-min has a new job in his home country, South Korea: brand ambassador for Samsung Electronics Co.'s Galaxy smartp...

Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...

South Korea's Hanwha Systems Co. on Tuesday announced completion of its registration the day before as a facility-based communications operator with...

Kia Corp. has brought a former Stellantis N.V.’s commercial vehicle specialist on board for its purpose-built vehicle (PBV) business in Europe...

NHN Commerce, South Korea's major online company NHN Corp.'s shopping platform, announced on Tuesday its acquisition of a 77.8% stake in Ikonic Srl,...

Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...

The beauty markets of South Korea, China and Japan are split into cost-effective products of under $10 and "small luxury" items like premium perfume...

South Korea's Kumho Tire Co. has signed a sponsorship agreement as the official tire partner with the prestigious Italian football club AC Milan.Kum...

South Korea's Kakao Entertainment on Thursday launched the artificial intelligence (AI) brand Helix, with its first service Helix Push recommending ...

South Korea’s stem cell tech company SCM Lifescience on Wednesday said it has started full-scale exports to Southeast Asia of its hair loss ca...

Doosan Bobcat Inc., the construction and agricultural machine making unit of South Korea’s Doosan Group, will sell its forklifts under the Bob...

Handsome Corp., a fashion house of South Korea’s major retailer Hyundai Department Store Group, will launch The Time, an upmarket collection...

Kolon Industries Inc., a South Korean chemical and textile manufacturer, announced on Wednesday it has signed a memorandum of understanding (MOU) wi...

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp., will unify its red ginseng brand identity (BI) as JUNG KWAN JA...