brand experience space

Rolex watches are now the latest object of South Korea’s unwavering love for luxury goods. The high demand and limited supply of Rolex watches...

Hyundai Motor Co. on Thursday unveiled the design of the GV60, the luxury Genesis brand’s first electric vehicle that sits on the E-GMP, the...

The Yellow Umbrella Mutual Aid Fund, a $14 billion savings arm of South Korean small business owners, is planning to further reduce the proportion o...

Hanwha Systems Co., the defense and air mobility unit of Hanwha Group, is investing $300 million in UK’s satellite communications firm OneWeb ...

A good old-fashioned, home-cooked meal is becoming a thing of the past in Korean households, with a wide range of home meal replacements (HMRs) an...

South Korea’s retail conglomerate Shinsegae Group’s food affiliate Shinsegae Food Inc. has entered the fast-growing alternative meat mar...

South Korea-based fitness content startup DevUnlimit Inc. has developed an artificial intelligence-based fitness platform that gamifies exercise rou...

Kakao Corp.’s blockchain arm Ground X was selected as a simulator for the Bank of Korea-led central bank digital currency (CBDC) project, beat...

Shinsegae Group and Naver Corp. have jointly devised their first retail business model in about four months after their long-term business agreement...

South Korea-based artificial intelligence (AI) startup Rebellions Inc. is drawing industry attention as AI chips become mainstays of the semiconduct...

Hanssem Co., South Korea’s largest furniture and home furnishing company, said on Wednesday its honorary chairman and other key shareholders h...

Hyundai Motor Co. has added another new model under its standalone luxury brand Genesis, only two days after launching Electrified G80 in South Kore...

For more than a century, Kodak was a household name for quality cameras that were treated as valuable possessions -- often kept in the cabinet and o...

Hyundai Motor Group plans to adopt digital twin technology, which allows the automaker to make a digital replica of a real car for simulation not ...

A car pulls in front of an old warehouse. In funky and vivid outfits and holding various tools in their hands, five boys and girls from the Ambiguou...

South Korea’s home appliance rental service provider Coway Co. has maintained the top position in Malaysia’s water purifier rental marke...

LG Electronics Inc. has launched new flashy flagship TV models, with which the South Korean home electronics giant aims to compete with its bigger r...

Hanwha Corp. will develop the bipropellant thruster, a key component for adjusting the satellite’s position in orbit, together with Korea Aero...

Hyundai Motor Co. is offering a unique driving experience for its high-performance brand, N Line, in a metaverse world created on Zepeto. Zepeto is ...

South Korea’s major convenience store chains are rushing to enter the Malaysian market. E-Mart 24, the convenience chain operated by Shinsegae...

Samsung Electronics Co. has unveiled a new multi-chip that integrates high-performance DRAM and NAND flash memory chips into a single compact packag...

South Korea's co-working space provider FastFive Co. announced on June 11 that it has raised 30 billion won ($27 million) from seven investors, brin...

South Korea-based electronics giant LG has revealed new designs of its logo, "Face of the Future," in a move to upgrade its brand storytelling. On J...

The recent decision by Barbour, the British lifestyle brand under J. Barbour & Sons Ltd., to transfer the rights to sell its products in South K...

Luxury brands are hiking up prices in South Korea. Designers such as Hermes, Louis Vuitton and Chanel have increased their prices in Korea this year...

South Korea-based luxury goods platform MUST'IT has secured 13 billion won ($11.7 million) in a bridge round from venture capital firms Kakao Invest...

It’s been about four months since Lee Seul, a manager at real estate app Zigbang, worked from the company office in Gangnam, one of South Kore...

Hanwha Group will launch space technology research and commercial projects together with South Korea’s top science and engineering university,...

Hyundai Motor Co.’s standalone high-end brand Genesis has reached a landmark with sales of over 500,000 cars since its launch as the top South...

The majority shareholder of South Korea’s fine tea brand Teazen Co. is seeking to sell ownership of the company, attracting multiple potential...