Tottenham forward Son’s new role: Samsung Galaxy brand ambassador

Tottenham Hotspur forward Son Heung-min has a new job in his home country, South Korea: brand ambassador for Samsung Electronics Co.'s Galaxy smartp...

Samsung's Bespoke Goes On campaign video exceeds 20 mn views

Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...

NHN Commerce acquires Italian luxury brands retailer Ikonic

NHN Commerce, South Korea's major online company NHN Corp.'s shopping platform, announced on Tuesday its acquisition of a 77.8% stake in Ikonic Srl,...

Dior to open Tears capsule collection pop-up store in Seoul

Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...

Beauty markets in three NE Asian nations split into cheap, small luxury

The beauty markets of South Korea, China and Japan are split into cost-effective products of under $10 and "small luxury" items like premium perfume...

Kumho Tire signs official sponsorship deal with AC Milan

South Korea's Kumho Tire Co. has signed a sponsorship agreement as the official tire partner with the prestigious Italian football club AC Milan.Kum...

Kakao Entertainment launches AI brand Helix

South Korea's Kakao Entertainment on Thursday launched the artificial intelligence (AI) brand Helix, with its first service Helix Push recommending ...

SCM Lifescience kicks off anti-hair loss product exports to SE Asia

South Korea’s stem cell tech company SCM Lifescience on Wednesday said it has started full-scale exports to Southeast Asia of its hair loss ca...

Doosan forklifts to be sold under Bobcat brand in US, eventually to Europe

Doosan Bobcat Inc., the construction and agricultural machine making unit of South Korea’s Doosan Group, will sell its forklifts under the Bob...

S.Korea’s best-selling premium fashion brand Time to go global

Handsome Corp., a fashion house of South Korea’s major retailer Hyundai Department Store Group, will launch The Time, an upmarket collection...

KGC unifies BI of red ginseng brand as JUNG KWAN JANG

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp., will unify its red ginseng brand identity (BI) as JUNG KWAN JA...

Hyundai Motor’s IONIQ 6 shows off 3rd-longest driving range in US  

The IONIQ 6, the first fully electric sedan by Hyundai Motor Co., has been named one of the top three distance champions in the US based on tests by...

Dongwon F&B selects virtual human family as brand model

South Korea's food and beverage company Dongwon F&B Co. announced on Friday that it has selected a virtual human family as the model for its pre...

S.Korea's beauty platform Hwahae opens flagship store on TikTok

South Korea's mobile beauty platform Hwahae has opened a flagship store on TikTok (Chinese name Douyin). Hwahae's operator Birdview announced t...

Nongshim’s Baeksansu, Disney to collaborate character products

South Korea's instant noodle giant Nongshim Co. announced on Friday that it will release a collaborative product featuring Disney character images o...

JW Pharma unveils S.Korea's first homegrown hybrid incubator

South Korea's JW Pharmaceutical on Wednesday released three products from its new incubator brand Hi-Mammi.The company's rollout of hybrid and high-...

Amorepacific to strengthen partnership with A.S. Watson

South Korean beauty and cosmetics giant Amorepacific Group announced on Tuesday that it has signed a memorandum of understanding with A.S. Watson ...

Heyday over for Amorepacific, LG Household in China’s beauty market

Amorepacific Corp. and LG Household & Health Care Ltd., basking in the global K-beauty boom, reaped handsome profits in China, the world’s...

Genesis GV70 EV tops German magazine comparison

The Electrified GV70, an electric SUV from Hyundai Motor Group's luxury brand Genesis, has won the top spot in a comparison test run by Germany's ...

Lotte considering opening In-N-Out Burger stores in S.Korea

One of US' leading burger brands, In-N-Out, is considering entering the South Korean market. After recently opening a pop-up store in Seoul, the bur...

HD Hyundai Oilbank develops recycled plastic containers

South Korea's petroleum and refinery company HD Hyundai Oilbank Co. has jointly developed a container using recycled plastic with domestic plastic c...

Hyundai Elantra N TCR wins 2023 TCR World Tour in Italy

Hyundai Motor Co. announced on Monday that the Elantra N TCR has won the 2023 TCR (touring car racing) World Tour in Vallelunga Circuit, Campagnano ...

Hyundai Motor showcases future mobility in new Spider-Man film

Hyundai Motor Co. announced that it will showcase future mobility in collaboration with Sony Pictures Entertainment on the animation film Spider-Man...

S.Korea’s Handsome releases brand book with Assouline

South Korean fashion company Handsome Corp., a division of Hyundai Department Store Group, said on Thursday that it has partnered with Assouline, on...

S.Korean beauty brands lean toward social media stars

AmorePacific Corp.'s new brand launch in February with top South Korean social media influencer Lee Sa-bae created a sensation in the domestic cosme...

POSCO launches first product from its low-carbon Greenate brand

South Korea's top steelmaker POSCO on Sunday launched the first product from its low-carbon brand Greenate.Greenate features distribution-type produ...

Breitling launches 2nd Korea limited edition watch in 2023

Breitling, a luxury Swiss watchmaker, has launched a limited edition of one of its flagship models, the Chronomat B01 24, in South Korea, marking th...

South Korea hosts first Universo Ferrari exhibition in Asia

For the first time in Asia, South Korea is hosting an event featuring the history of the Italian sports car brand Ferrari.Ferrari on Thursday opened...

Riiid inks deal with ALC to expand its AI-based TOEIC platform in Japan

South Korean AI-powered edtech firm, Riiid, announced on Thursday it has partnered with ALC, a premier brand in the Japanese language education indu...

South Korean game developers expand business with IPs

South Korean game developers are expanding their business portfolios through their intellectual property to boost profits with a goal to create glob...