corporate branding

South Korean beauty and cosmetics giant Amorepacific Group announced on Tuesday that it has signed a memorandum of understanding with A.S. Watson ...

Amorepacific Corp. and LG Household & Health Care Ltd., basking in the global K-beauty boom, reaped handsome profits in China, the world’s...

The Electrified GV70, an electric SUV from Hyundai Motor Group's luxury brand Genesis, has won the top spot in a comparison test run by Germany's ...

South Korea's business sector is urging reform of the domestic inheritance tax system to alleviate problems in corporate succession, citing difficul...

Among 10 major economies worldwide, South Korea's global share of unicorn companies, or startups with a corporate value of over $1 billion, has shru...

One of US' leading burger brands, In-N-Out, is considering entering the South Korean market. After recently opening a pop-up store in Seoul, the bur...

The ratings of Lotte's subsidiaries have been downgraded en masse. Lotte Chemical Corp., the group's cash cow, was cut to AA from AA+.NICE Investors...

South Korea's petroleum and refinery company HD Hyundai Oilbank Co. has jointly developed a container using recycled plastic with domestic plastic c...

South Korea’s LG Electronics Inc. has received nearly 600 billion won ($470 million) in dividends from its overseas operations in the first qu...

South Korea's Woori Bank revealed on Thursday that its Vietnamese operation, Woori Bank Vietnam, has signed a property insurance business agreement ...

Hyundai Motor Co. announced on Monday that the Elantra N TCR has won the 2023 TCR (touring car racing) World Tour in Vallelunga Circuit, Campagnano ...

South Korean fashion company Handsome Corp., a division of Hyundai Department Store Group, said on Thursday that it has partnered with Assouline, on...

Affinity Equity Partners’ Seoul office head Sam Lee has left the global investment firm, sources familiar with the matter told The Korea Econo...

AmorePacific Corp.'s new brand launch in February with top South Korean social media influencer Lee Sa-bae created a sensation in the domestic cosme...

South Korea's top steelmaker POSCO on Sunday launched the first product from its low-carbon brand Greenate.Greenate features distribution-type produ...

Breitling, a luxury Swiss watchmaker, has launched a limited edition of one of its flagship models, the Chronomat B01 24, in South Korea, marking th...

The South Korean label behind K-pop rookie sensation Fifty Fifty is looking to Silicon Valley for investment as the four-girl band, already with a l...

For the first time in Asia, South Korea is hosting an event featuring the history of the Italian sports car brand Ferrari.Ferrari on Thursday opened...

South Korean AI-powered edtech firm, Riiid, announced on Thursday it has partnered with ALC, a premier brand in the Japanese language education indu...

South Korean game developers are expanding their business portfolios through their intellectual property to boost profits with a goal to create glob...

South Korean chip equipment maker Hanmi Semiconductor Co. said on Wednesday that it has set up a local subsidiary, Hanmi Vietnam, in the Bac Ninh re...

DB Group, South Korea's conglomerate, announced on Tuesday that it has signed a memorandum of understanding (MOU) for business collaboration with Vi...

Lotte Group, a South Korean retail-to-chemical conglomerate, is set to launch a corporate venture capital (CVC) business in Silicon Valley, the glob...

Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that its Indian corporation has joined top 10 of local brand m...

South Korean biopharmaceutical company Celltrion Healthcare Co. revealed on Monday its introduction of Remsima SC, a treatment for autoimmune diseas...

South Korea's Hyundai Motor Co. announced on Monday that its Elantra N TCR (known domestically as Avante N TCR) and i30 Fastback N Cup Car triumphed...

F&F Co., a South Korean outdoor fashion retailer, has notched a success selling US Major League Baseball (MLB) apparel in China. This comes desp...

South Korean lifestyle hospitality startup Good Food For Good (GFFG) announced on Wednesday a strategic plan called "New GFFG 2.0." The plan aims to...

Mirae Asset Securities UK, the UK corporation of South Korea's Mirae Asset Securities, announced on Monday that it has acquired GHCO, a market-makin...

Hyundai Motor Co., in celebration of the first anniversary of its reentry into the Japanese market, is introducing a locally tailored "assurance pro...