corporate branding

South Korea’s cosmetics giant Amorepacific Corp. will officially launch its customized makeup brand "Tonework" on Tuesday.Tonework precisely...

South Korea's LG Electronics Inc. has been named the most reliable appliance brand by American consumers.According to Consumer Reports, a leading ...

Hansae is an unfamiliar name to many South Koreans for sure.But among original equipment manufacturing (OEM) companies in the apparel industry, Hans...

South Korean entrepreneurs are imposed heavy inheritance taxes of up to 60% to hand down wealth to their children, the highest level among Organizat...

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp. , announced on Thursday its participation in the "2023 TFWA Wor...

South Korea's securities companies on Thursday lowered their target stock prices for retailer Shinsegae International given its sluggish first-quart...

Round A'round, South Korea's top beauty chain CJ Olive Young's own cosmetic brand, announced on Thursday that its popular sun care item "Greentea Ci...

South Korea's LS Electric Co. will join hands with Thailand's second-largest company Siam Cement Group (SCG) to target the Southeast Asian market fo...

Canada's No. 1 coffee chain Tim Hortons unveiled plans on Wednesday to enter South Korea, announcing its intention to open its first flagship store ...

Amorepacific Corp.'s cosmetic brand Laneige announced on Tuesday that it is accelerating its global business expansion by entering the UK and Middle...

South Korea's Samyang Foods Co. announced on Monday that it will strengthen its sauce business centered around its popular Buldak (hot chicken flavo...

Once-popular games for feature phones in the 2000s are seeing a revival in South Korea on the growing demand for simple and easy titles for smartpho...

South Korean individual investors flocked to the bond market with net purchases of 4.25 trillion won ($3.2 billion) in April, the highest record on ...

Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...

South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment...

SoluM Co., a South Korean mid-sized electronic component maker, said on Wednesday that it signed an agreement with PetroVietnam Power Corporation, a...

South Korean bio-regenerative medical firm CG Bio has launched a new US corporation CG MedTech, to focus on the development and marketing of tissue ...

South Korea's Dongwon Group announced on Monday that it will launch a new corporation called "Next Lo Co." on May 1 to strengthen the competitivenes...

HD Hyundai Infracore Co. a construction equipment affiliate of South Korea’s HD Hyundai Group, on Sunday said it launched its new bulldozer br...

A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...

Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...

Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...

Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...

South Korea's Shinsegae Department Store has launched activities to support the overseas expansion of up-and-coming domestic fashion brands. The com...

POSCO International Corp., the general trading and energy exploration unit of South Korea’s steel giant POSCO Holdings Inc., on Thursday unvei...

South Korean tire maker Hankook Tire & Technology said on Thursday that its electric vehicle (EV) exclusive tire brand, "iON," has secured four ...

South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...

South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Wednesday that it will hold a pop-up event to promote domestic e...

LS Corp., a holding company of South Korea's LS Group, has seen its enterprise value swell by nearly 1 trillion won ($760 million) over the past yea...

South Korea's major online company NHN Corp.'s online shopping platform NHN Commerce announced on Tuesday that it has acquired domestic cosmetics br...