global marketing

South Koreans are flocking to bookstores to snap up 2024 Nobel laureate Hang Kang’s novels, making her books — and even those of her nov...

Denmark-based Universal Robots’ release of the world’s slimmest collaborative robot (cobot) with an increased lifting capacity is spurri...

Foreign investors' appetite for South Korean stocks turned sour with sales of 7.36 trillion won ($5.5 billion) worth of shares on the Korean bourse ...

South Korea’s Celltrion Inc. said on Friday that its cancer treatments have captured a 90% market share in several Central American countries....

Samsung Electronics Co., South Korea’s most valuable company in terms of market capitalization, saw its brand value top $100 billion for the f...

South Korean bakery brand Paris Baguette, operated by SPC Group, said on Wednesday it will enter Thailand, Brunei, and Laos.SPC signed a master fran...

DB Insurance Co. raked in the biggest profits from overseas operations among South Korean insurance companies in the first half of this year, leadin...

South Korea’s top travel and accommodation booking platform operator Yanolja Co. said on Tuesday that it relocated its global solution subsidi...

Jun Young-hyun, vice chairman and head of Samsung Electronics Co.'s semiconductor business, on Tuesday vowed to take drastic steps to improve profit...

Lotte Group, a multinational retail-to-chemical business empire, is seeking to ride the growing popularity of Korean food to achieve its global expa...

Samsung Group Chairman Jay Y. Lee on Sunday inspected Samsung Electro-Mechanics Co.’s production facilities for multilayer ceramic capacitors ...

Hanwha Investment & Securities said on Monday that it acquired a stake in Edinburgh Airport in Scotland.Edinburgh Airport is jointly owned by Gl...

Hyundai AutoEver Corp., Hyundai Motor Group’s software unit, is set to boost its automotive cybersecurity business by launching a new division...

South Korea's Mirae Asset Securities Co. said on Monday that it has established an AI Market Assistant system, in which artificial intelligence (AI)...

Using multiple measures, CU and GS25 both claim they are the No. 1 player in South Korea’s convenience store (CV) market.CU, operated by BGF R...

South Korea's SK Telecom Co. said on Monday that it will host the SK AI Summit 2024 on November 4-5 at COEX in Seoul, expanding the annual event int...

Nearly half of South Korean startups hold negative views on the country’s startup ecosystem, citing the prolonged startup funding winter and t...

UBS Group AG remained on the top of the South Korean merger and acquisition (M&A) advisory market as of the end of the third quarter after addin...

The South Korean Ministry of Culture, Sports, and Tourism said that the Suwon Hwaseong Cultural Festival, recently chosen as a Korea Representativ...

South Korea's Naver Pay announced on Wednesday that it partnered with Hana Bank’s global payment network subsidiary, GLN International, to lau...

NCSoft Corp., a South Korean gaming company, launched the global version of its new massively multiplayer online role-playing game (MMORPG) 'Throne ...

First, it was the US that attracted many South Korean investors looking for higher returns.And then came China, which ensnared Korean retail investo...

Korea Investment Management Co. said on Friday that it will publish an Emerging Market Guidebook on September 30, which will contain investment stra...

Woori Bank announced on Friday that it has set up additional “global desks” dedicated to foreign customers, some of which will be open o...

CJ Onstyle, the at-home TV shopping and e-commerce brand of South Korea’s content and commerce powerhouse CJ ENM Co., said on Thursday th...

Merch reliance on digital content creators for marketing is on the rise in South Korea, allowing some influencers to enjoy handsome earnings from em...

CJ Group, South Korea’s food-to-entertainment giant, is exploring business opportunities in Saudi Arabia's entertainment and logistics sectors...

LG Electronics Inc. said on Tuesday it launched a Global Heat Pump Consortium to strengthen cooperation on heating, ventilation, and air condition...

South Korea is taking a page from Japan to boost its stock market. There are certainly some low-hanging fruits to pick, but the country’s larg...

Kia Corp. said on Tuesday that it signed a local sales agreement for purpose-built vehicles (PBVs) with Japan's trading company Sojitz Corp. Under ...