low pricing strategy

South Korea's low-price coffee chain, Mega MGC Coffee, announced on Tuesday that it will open its first overseas store in Mongolia on May 30. This...

Lotte Tour Development Co. announced on Tuesday that it launched the brand High& for high-quality premium package travel products.High& is a...

HYBE Co., the company behind global sensations BTS and NewJeans, has offered to sell some of its shares in K-pop pioneer SM Entertainment Co. in a b...

South Korea will strengthen regulations on the conversion prices of convertible bonds (CBs) to protect stakeholders from excessive share dilution, t...

SK Hynix Inc.'s market value broke through the roof to top 150 trillion won ($110 billion) on Monday, becoming the second stock in South Korea to re...

Dried seaweed, widely used to make kimbap, or seaweed-wrapped rice rolls, is often referred to as the “black semiconductor” in South Kor...

Hanwha Q Cells Co., a solar power unit of South Korean chemicals-to-defense conglomerate Hanwha Group, is striving for revenue stream diversificatio...

Kia Corp., South Korea’s second-largest automaker, on Thursday premiered the EV3, its low-cost electric sport utility vehicle (SUV), to reboot...

Block trades of South Korean listed shares have surged by six times so far this year from the same period in 2023, according to the Financial Superv...

South Korean food maker Samyang Foods Co., globally renowned for its Hot Chicken Flavor Ramen, saw its stock hit a record high on Friday after it de...

Samsung Electronics Co. and SK Hynix Inc., the world’s two largest memory chip makers, forecast the prices of DRAM and high-bandwidth memory (...

South Korean game developer Netmarble Corp. is selling a stake in HYBE Co., the label behind global K-pop sensation BTS, for 219.9 billion won ($161...

HD Hyundai Marine Solution Co.'s debut on the Kospi, South Korea's largest initial public offering in more than two years, saw a near-doubling of st...

Sales of high-bandwidth memory (HBM), the red-hot DRAM product essential to artificial intelligence devices, will significantly grow in the coming y...

South Korea’s top shipbuilder HD Korea Shipbuilding & Offshore Engineering Co. (HD KSOE) announced on Thursday that it signed a contract w...

HD Hyundai Oilbank Co., South Korea’s refiner backed by Saudi Aramco, announced on Wednesday that it secured a contract to supply 7.2 million ...

South Korea’s largest bank Kookmin Bank said on Tuesday it has issued $600 million worth of global senior secured bonds. The debts were oversu...

MBK Partners, one of the largest Asian private equity firms, is set to delist South Korea’s leading e-commerce operator Connectwave Co. from t...

South Korea's micro secondary battery manufacturer Korchip set its IPO price at 18,000 won ($13.15), exceeding the upper end of the expected range (...

The combined net profit at South Korea’s four largest financial services firms, including KB Financial Group, are estimated to have dropped ne...

First, it was groceries. Then came fried chicken and hamburgers. Now, it’s seasoned seaweed products, chocolate and ice creams.As in other cou...

Fast food giant McDonald’s Corp. achieved record revenue of 1.29 trillion won ($815.9 million) last year in Korea, according to its regulatory...

SK Innovation Co., South Korea’s top energy company, is slated to adjust its business portfolios for long-term growth while not planning to sl...

The South Korean won currency on Tuesday fell to its weakest level in 17 months, briefly touching the psychologically important 1,400 per dollar lev...

Fried chicken and hamburger franchises in South Korea have sharply bumped up their food prices following the parliamentary elections last week as th...

The Korean won weakened to its lowest level in 17 months against the dollar on Thursday, after stronger-than-expected US inflation data dented hopes...

South Koreans are leading the trend of buying used luxury goods online with top-end products such as Rolex watches and Hermes bags among the hottest...

South Korean analysts have recommended investors buy Samsung Electronics Co. stocks as the world’s top memory chipmaker, which reported higher...

South Korea is looking into Chinese online shopping platforms as some products, including some for children, were found to contain cancer-causing su...

The South Korean government has launched an artificial intelligence strategy council, jointly with domestic big tech firms such as Naver Corp. and K...