luxury brand style book

Seoul is emerging as a new venue for global luxury brands’ fight for pride, with Louis Vuitton and Gucci set to unveil their new fashion colle...

South Korean game developer DevSisters Corp. announced on Friday that its globally popular mobile game "Cookie Run: Kingdom" has opened pre-registra...

South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment...

HD Hyundai Infracore Co. a construction equipment affiliate of South Korea’s HD Hyundai Group, on Sunday said it launched its new bulldozer br...

A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...

South Korea’s Nexon Games Co. on Wednesday said the number of pre-registrants for its strategy role-playing game Blue Archive exceeded one mil...

Private equity firm MBK Partners is set to acquire Pierre Marcolini, a Belgian chocolate brand called "Hermes of Chocolate."MBK bought the South Kor...

Inflation has hit almost every corner of the real economy in South Korea, and the country’s popular summer dessert bingsu is no exception, wit...

Hyundai Motor Co. will launch its high-performance vehicle brand Hyundai N in China in the second half of the year as part of its offensive on the r...

Tipicosi, a South Korean fashion brand popular in the 1990s, has seen a resurrection thanks to the domestic craze for "newtro," a trend combining th...

Hyundai Mobis Co., the world’s sixth largest automotive components supplier, has developed a rollable vehicle display, the first of its kind i...

South Korean government is pursuing various measures to nurture talent as a way to secure national competitiveness in the AI industry as represented...

Concerns are growing about the financial health of South Korean luxury fashion e-commerce platform operator Balaan Co. after its net loss doubled on...

South Korea's Shinsegae Department Store has launched activities to support the overseas expansion of up-and-coming domestic fashion brands. The com...

Naver Corp., South Korea’s dominant online platform, has ventured into the image-generative artificial intelligence market, challenging its ar...

A licensed fashion brand from the University of Cambridge has entered South Korea as more young consumers are enthusiastic about the so-called Ivy L...

South Korean tire maker Hankook Tire & Technology said on Thursday that its electric vehicle (EV) exclusive tire brand, "iON," has secured four ...

South Korean tech giant LG Electronics Inc. is taking steps to reinvent its brand and enhance its youthful and dynamic image while actively communic...

Samsung Electronics Co. on Wednesday said it has supplied a large number of smart signage and TV screens to Atlantis the Royal, a luxury hotel and r...

South Korea's Hanjin Transportation, a logistics unit of Hanjin Group, announced on Wednesday that it will hold a pop-up event to promote domestic e...

South Korea's major online company NHN Corp.'s online shopping platform NHN Commerce announced on Tuesday that it has acquired domestic cosmetics br...

HD Hyundai Infracore (formerly Hyundai Doosan Infracore Co.), a South Korean construction equipment maker, has ventured into the Middle East and Afr...

Chanel watches have made their online debut through South Korea's leading platform SSG.COM, becoming the French brand’s first launch of fashio...

Riding the wave of the K-content craze, South Korean ramen's overseas status is soaring. In the first quarter of this year, the ramen export value e...

South Korea's e-commerce fashion platform Musinsa announced on Friday that it opens a K-fashion brand pop-up store in Tokyo's Harajuku until April 1...

Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise...

The French luxury brand Louis Vuitton to open a pop-up restaurant in South Korea. This is the third one since May and September last year. Acco...

The most sought-after luxury items such as Rolex watches and Chanel bags are selling at a much lower premium, or even below their original prices in...

In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of ...

Hublot, a Swiss watchmaker under global luxury giant LVMH Moët Hennessy Louis Vuitton, has taken over South Korean ceramic manufacturer Ecco Wa...