K-style strikes back to win over China’s Gen Z with Musinsa at helm

Musinsa, South Korea’s fashion unicorn backed by KKR Co., is set to bring the K-style wave to China with Anta Sports Products Ltd., China's le...

Korean sportswear brand Fila thrives in China, boding well for 2025 profit

South Korean sportswear brand Fila Holdings Corp. posted a loss in the fourth quarter of last year, hit by the downturn in the apparel industry and ...

Global sportswear brands race to ride on Korea’s running craze

Global sportswear makers have stepped up competition in South Korea to take advantage of the country’s growing running craze with major brands...

Fila sportswear brand downsizes loss-making US business

South Korean-owned sportswear brand Fila said on Tuesday it scaled back its loss-making US business to improve earnings through a restructuring in N...

Korea’s Sae-A Trading buys US sportswear maker Tegra

South Korean textile maker and supplier Sae-A Trading Co. said on Tuesday it has signed a definitive agreement to acquire US sportswear maker Tegra ...

Adidas Korea separates its marketing strategy from APAC

Sportswear giant adidas AG started operating its South Korean affiliate as a separate market from the Asia-Pacific region on Jan. 2 to quickly respo...

Xexymix launches pop-up store in Shanghai BFC Mall

South Korea's media and e-commerce company Brand X Corp. announced on Wednesday its activewear brand Xexymix has opened a pop-up store at the BFC Ma...

The North Face supplier Youngone hints at succession plan

Youngone Corp., a South Korean outdoor clothing maker to global brands like The North Face and Patagonia, has given a clearer signal that Chairman...