Samsung Electronics opens future tech office in DX Division

Samsung Electronics Co. has conducted an internal reshuffle by opening a future technologies office to discover “non-existent” technologies and products. 

The move is seen as planting Samsung Electronics Chairman Jay Y. Lee's philosophy of “technology management” into the organization.

Industry sources on Tuesday said the company’s Device Experience (DX) Division in charge of finished products on the same day launched the office under the direct control of division chief and Vice Chairman Han Jong-Hee. Vice President Kim Kang-Tae, head of the technology strategy team of the company’s future technologies development unit Samsung Research, will concurrently supervise the office.

The office will serve as a control tower for the DX Division to secure technologies and products yet to be discovered.

“Talent and technology have been the most important values ​​since our foundation,” Chairman Lee said at a luncheon meeting with company executives in October last year. “We must invest in technologies yet to exist in the world.”

To this end, the company also opened an emerging tech team under direct control of Samsung Research and the Emerging Tech Group under direct control of major divisions. The move seeks to focus on developing new form factors for each product by discovering future-oriented technologies from individual units and devising a roadmap.

In addition, the Video Display Division has a unit exclusively to promote commercial application of the Movable Project, which combines projectors and robots.

The Home Appliance Division will set up AI (Artificial Intelligence) Strategy P, a plan and roadmap for the AI of household appliances. Samsung Research will also launch Smart Home AI Lab under its team for researching next-generation home appliances.

Write to Jeong-Soo Hwang at hjs@hankyung.com