Virtual human Lucy to sell Galaxy Z in live commerce

After attending Samsung's Galaxy Unpacked event, Lotte’s virtual influencer will sale the new Galaxy Z on LG Uplus' channel

Lotte Home Shopping's virtual human Lucy attended the Galaxy Unpacked event
Lotte Home Shopping's virtual human Lucy attended the Galaxy Unpacked event
Mi-Kyoung Lee 1
Aug 04, 2023 (Gmt+09:00) capital@hankyung.com
Advertising & Marketing


Lotte Home Shopping's virtual human Lucy expands her activities by selling The Galaxy Z Flip 5 and "Z Fold 5" on live commerce, following her attendance at Samsung Electronics Co.'s "Galaxy Unpacked" event.

According to Lotte Home Shopping on Friday, Lucy was invited as a VIP to attend Samsung Electronics' "Galaxy Unpacked" event held on July 26 at COEX in Seoul, where she experienced the new products as an influencer.

Continuing her activities, on Saturday at 11 a.m., she will appear on LG Uplus Corp.'s live commerce channel to sell the products unveiled at the Unpacked event, including The Galaxy Z Fold 5, Z Flip 5, and The Galaxy Watch 6. She became the first virtual influencer to host a live broadcast for a telecom company.

Lucy will share information about the new products, including their design, performance, and her own experiences, while also providing benefits for pre-orders and sharing her impressions of the Unpacked event.

Write to Mi-Kyoung Lee at capital@hankyung.com

Samsung pins high hopes on new Galaxy Z foldables

Samsung pins high hopes on new Galaxy Z foldables

TM Roh, president and head of Samsung Electronics' mobile experience (MX) division Foldable phones will likely account for one-third of Samsung Electronics Co.'s domestic sales of its flagship Galaxy smartphone series this year, led by the Z Flip 5 and Fold 5, its mobile division chief said on

Samsung Galaxy Z Flip 5: Don’t bother to open it!

Samsung Galaxy Z Flip 5: Don’t bother to open it!

Samsung Galaxy Z Fold 5 and Flip 5 (Courtesy of Samsung Electronics) The Galaxy Z Flip 5, the fifth generation of the Samsung Galaxy Z Flip smartphones, makes a clear distinction from its predecessors: enabling users to take pictures and multitask without opening it.  The new edition to th

Samsung unpacks Galaxy Z Flip 5, Fold 5 foldables

Samsung unpacks Galaxy Z Flip 5, Fold 5 foldables

Galaxy Unpacked 2023 at Coex, Seoul on July 26 Samsung Electronics Co. on Wednesday unveiled the newest edition to its Galaxy Z foldable series – Galaxy Z Flip 5 and Fold 5 – designed to be thinner and lighter weight than their predecessors with a bigger main screen.The fifth-genera

Lotte's virtual human Lucy to debut in Thailand

Lotte's virtual human Lucy to debut in Thailand

South Korea's Lotte Home Shopping unveiled a plan on Wednesday to introduce its virtual influencer, Lucy, to Southeast Asia's burgeoning live commerce market, beginning with Thailand. The move is motivated by the recent surge in demand for K-products in the region.Lucy, a 29-year-old digital m

New Galaxy foldables: Slimmer, lighter, with ergonomic designs

New Galaxy foldables: Slimmer, lighter, with ergonomic designs

TM Roh, head of Samsung Electronics’ Mobile eXperience (MX) division and design center Samsung Electronics Co.'s new foldable smartphones are slimmer and lighter than previous generations and will deliver the most flexible camera experience in Samsung Galaxy lines, said TM Roh, president

Dongwon F&B selects virtual human family as brand model

Dongwon F&B selects virtual human family as brand model

South Korea's food and beverage company Dongwon F&B Co. announced on Friday that it has selected a virtual human family as the model for its premium dairy brand Denmark. The company is the first in South Korea to select a virtual human family as a brand model.The Shinsun Family, whose name

Virtual human YT debuts as SSG.COM’s shopping host

Virtual human YT debuts as SSG.COM’s shopping host

SSG.COM, the e-commerce brand of South Korean retail giant Shinsegae Inc., announced on Tuesday that virtual human YT has been named the official shopping host for the company. The announcement followed the release of a video in which YT promoted Downy fabric softener items.YT was created by S

Lotte's virtual human Lucy makes successful debut on live commerce

Lotte's virtual human Lucy makes successful debut on live commerce

Lotte Home Shopping's virtual model Lucy Lotte Home Shopping said on Thursday that its virtual model Lucy will appear in monthly live commerce broadcasts on its official YouTube channel.Lucy debuted as a live commerce host last month and sold out bags and card holders from the Italian luxury br

Lotte Home Shopping showcases Bellygom at Manhattan’s Pier 17

Lotte Home Shopping showcases Bellygom at Manhattan’s Pier 17

Bellygom on display at Manhattan's Pier 17 in New York City (Courtesy of Lotte Home Shopping Inc.) NEW YORK – Lotte Home Shopping Inc. displayed Bellygom at Manhattan’s Pier 17 on Wednesday, on the sidelines of the Korea Brand Expo in New York City.Visitors to the expo and locals al

Lotte Home Shopping to nurture Bellygom as a global character 

Lotte Home Shopping to nurture Bellygom as a global character 

A visual representation of how Bellygom will be showcased in New York City (Courtesy of Lotte Home Shopping) Lotte Home Shopping Inc. announced Thursday the company will showcase Bellygom at a New York City exhibit next week, as part of a broader plan to grow it into a global intellectual prope

Virtual humans expand territory in real world

Virtual humans expand territory in real world

Han YuA, a virtual artist jointly created by Smilegate and Giantstep (Courtesy of Smilegate) Virtual humans are taking an active part in the real world, expanding their influence in various sectors such as advertising, music, commerce and education. Digital humans are expected to increase their