South Korea’s HS Ad Inc. announced on Thursday that it will collaborate with the domestic e-commerce giant Coupang for data-based digital marketing and retail media advertising.
Retail media advertising refers to advertisements in spaces within distribution channels such as online and offline stores. It's emerging as the next-generation ad network as it allows precisely targeted marketing even in a cookie-less (privacy-restricted) environment.
Under the business agreement, the two companies aim to create exemplary cases to lead the still nascent retail media advertising market in South Korea.
Coupang went public on the New York Stock Exchange in 2021 Coupang Inc., South Korea’s leading e-commerce platform, plans to acquire Farfetch Holdings, a London-based online retailer for luxury goods, in a $500 million deal aimed at bolstering its clothing business, considered its weak sp
Rocket Delivery service (Courtesy of Coupang) South Korean e-commerce giant Coupang Inc. on Tuesday reported $87 million in operating profit in the third quarter, its third consecutive quarterly profit for this year, on record sales driven by stellar across-the-board performance.According
Coupang Inc., South Korea’s leading e-commerce platform, has opened its second fulfillment center in Taiwan and plans to open a third one there in the first half of next year, the company said on Friday.The SoftBank-backed online retailer, listed on the New York Stock Exchange, expanded
South Korea's e-commerce leader Coupang Inc. announced on Wednesday that more than 12,000 small- and medium-sized enterprises (SMEs) have entered Taiwan through its platform as of the end of September. This comes just one year after Coupang introduced its "Rocket Delivery" (next-day deliv