APR completes second factory in Pyeongtaek

South Korea's cosmetic and clothing company APR announced on Wednesday that it completed its second plant, the APR Factory Pyeongtaek 2 Campus. 

The APR Factory Pyeongtaek 2 Campus was built 10 months after the inauguration of the company’s first factory in Gasan-dong, Seoul in July last year. 

Following its stock market debut earlier this year, APR revealed its strategy to use the Pyeongtaek 2 Campus as a base to accelerate expansion into international markets.

The campus, comprising a basement and four above-ground floors spanning a total of 11,980 square meters, will focus on mass-producing beauty devices such as the Booster Pro, introduced last October, and the recently unveiled Ultra Tune 40.68.

Equipped with 12 production lines, APR aims to ramp up its production capacity to 8 million devices annually by 2025.

The company has also revamped its logistics system, incorporating a new conveyor and automatic labeling system to streamline operations and reduce working hours.

An APR spokesperson highlighted the strategic location of the Pyeongtaek 2 Campus near Pyeongtaek Port, a key global logistics hub, positioning it to meet the growing global demand for beauty devices. 

Write to Hyun-Hyoung Ha at hhh@hankyung.com