BTS Jin plans to enter Korean traditional liquor business with Baek Jong-won, founder and CEO of The Born Korea Co., the entertainment industry sources said on Wednesday.
Jin and Baek established the agricultural corporation Yesan Doga to produce Korean traditional liquor. They will release spirits Igin through Yesan Doga.
Yesan Doga is located in Yesan-gun, South Chungcheong Province, which is the hometown of CEO Baek.
Igin will be available in ready-to-drink (RTD) form, utilizing local produce such as watermelon, plums, and apples, a specialty of the region.
Write to So-Yeon Kim at sue123@hankyung.com
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Paik Jong-won, founder and CEO of TheBorn Korea, addresses the media ahead of the firm's IPO TheBorn Korea Inc., a leading South Korean food and beverage group operated by TV celebrity and chef Paik Jong-won, is looking to acquire soy sauce companies and expand its overseas business once its 10