Want to look beautiful? – Here’s the 'Made In Korea' mask pack

Korean mask packs have made a dramatic comeback amid an export boom, driven by strong demand from China

Mask packs on display at a Coex beauty product expo in Seoul
Mask packs on display at a Coex beauty product expo in Seoul
Yun-Sang Ko 3
Jun 13, 2025 (Gmt+09:00) kys@hankyung.com
Beauty & Cosmetics

South Korean face mask packs – a flagship product of K-beauty – are staging a dramatic revival in popularity.

Rising to fame alongside K-pop and K-drama, these sheet masks are poised to break export records this year, driven by strong shipments to the US and China, after a period of stagnation and growing competition.

According to the Korean alternative data platform KED Aicel on Friday, exports of mask packs reached $260 million in the first four months of the year.

At this trajectory, annual exports are forecast to reach a record $800 million, analysts said.

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