Blackpink’s Jump music video draws 100 mn YouTube views

It marks the girl group’s 49th video with over 100 mn views

Blackpink held concerts at SoFi Stadium in Los Angeles July 12-13 (Courtesy of YG Entertainment)
Blackpink held concerts at SoFi Stadium in Los Angeles July 12-13 (Courtesy of YG Entertainment)
Yeonhee Kim 1
2025-07-27 10:25:13 yhkim@hankyung.com
K-pop

Blackpink’s music video for their new single Jump has attracted 100 million views on YouTube in just 15 days since its release, according to its agency YG Entertainment Inc. on Sunday.

It marks the girl group’s 49th video with over 100 million views on the platform.

The video is reminiscent of a Western film, highlighting the distinctive voices of each member and paired with a guitar-heavy sound.

It also features scenes of fans immersed in Blackpink’s music and crowds enthusiastically cheering for the members.

Since its release on July 11, Jump claimed the top spot on YouTube's global daily chart for eight consecutive days and rocketed to No. 1 on the Spotify Daily Top Songs Global chart.

The group, often dubbed the queens of K-pop, made their return after a two-year hiatus with the launch of their 16-city Deadline world tour at a stadium in Goyang in South Korea on July 6.

Their two-day performances in both Goyang and Los Angeles were sold out. The tour also includes stops in cities including New York and Paris.

Write to Yeonhee Kim at yhkim@hankyung.com

Jennifer Nicholson-Breen edited this article.
#Blackpink #BlackpinkJump #BlackpinkMusicvideo #YGEnetertainment #BlackpinkDeadline #Blackpinkworldtour

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