After KPop Demon Hunters, it’s the era of K-everything; what’s next?

Internet searches for K-cosmetics, K-travel and K-food are surging following the runaway success of the Netflix anime

KPop Demon Hunters is currently the most streamed movie on Netflix globally (Courtfesy of Netflix)
KPop Demon Hunters is currently the most streamed movie on Netflix globally (Courtfesy of Netflix)
Tae-Ho Lee and Ju-Hyun Lee 4
2025-08-12 08:30:01 thlee@hankyung.com
K-pop

Global enthusiasm for Korean culture and products has reached an unprecedented pitch, with Internet searches for words starting with the letter K – from K-pop to K-cosmetics, K-food and K-travel – hitting record highs.

China’s free-roaming tourists reshape South Korea’s visitor economy

China’s free-roaming tourists reshape South Korea’s visitor economy

Chinese tourists visiting Hwahongmun Gate in Hwaseong Fortress, Suwon, Gyeonggi Province, sit on the floor of the building For decades, megacity malls in Myeongdong and other neon hearts of Seoul have been the must-visit places for Chinese tourists, mostly in large groups.However, destinations

KPop Demon Hunters’ Golden, Your Idol face off on Billboard chart

KPop Demon Hunters’ Golden, Your Idol face off on Billboard chart

Huntrix, the girl group from the KPop Demon Hunters animated fantasy film (Courtesy of Netflix) In a twist where fiction meets chart-topping reality, two songs from the animated universe of KPop Demon Hunters are now locked in a very real rivalry on the Billboard Hot 100, the definitive ranking

Yes, it’s K-beauty: Strong buying appetite for makeup brands even before they're up for sale

Yes, it’s K-beauty: Strong buying appetite for makeup brands even before they're up for sale

Korean makeup or K-beauty is popular in global cosmetics markets In South Korea’s M&A landscape, beauty companies are no longer waiting to put themselves on the market. They’re being courted before they even consider it.The ongoing global craze for K-beauty is spilling over into

Fictional K-pop band Saja Boys beat BTS, Blackpink to top US Spotify charts

Fictional K-pop band Saja Boys beat BTS, Blackpink to top US Spotify charts

▲ 'Golden' Official Lyric Video// K-Pop Demon Hunters A fictional K-pop boy band from a Netflix animated feature has achieved what few real-world Korean acts have – to top the US Spotify chart.Your Idol, a song by a boy band in the film Saja Boys claimed the No. 1 spot on Spotify’s

Korean snacks mesmerize global consumers amid K-pop popularity

Korean snacks mesmerize global consumers amid K-pop popularity

South Korea’s snack exports soared to a record high in February, surpassing $40 million for the first time, as global demand surged amid the sustained popularity of Hallyu, the Korean Wave.According to Korean alternative data platform KED Aicel, Korea’s snack exports reached a preliminar

India: Tantalizing frontier for K-food’s global ambitions beyond China

India: Tantalizing frontier for K-food’s global ambitions beyond China

K-pop girl group NewJeans are the global brand ambassadors of Pepero, Lotte Wellfood's iconic chocolate-covered pretzel stick South Korea’s processed food exports to India have surged to a record 6 trillion won ($4.1 billion), marking a significant milestone in the growing appetite for K-

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