Hong Kong-based Anchor Equity puts Korea's Danbi Education up for sale

Anchor is seeking the sale after its failed IPO bid last year, while turning its sights toward Indonesia

Anchor Equity Partners is a Hong Kong-based private equity firm
Anchor Equity Partners is a Hong Kong-based private equity firm
Jong-Kwan Park 2
4 HOURS AGO pjk@hankyung.com
Private equity

Anchor Equity Partners, a Hong Kong-based private equity firm, is putting its majority stake in South Korea’s top children’s smart education service provider Danbi Education Co. up for sale after failing to take the firm public last year amid weak financial performance.

Anchor Equity, which owns 52.4% of Danbi through its portfolio company Etoos Education Corp., is exploring a disposal of its holdings, people familiar with the matter said on Tuesday.

The rest of Danbi’s shares are held by venture capital firms, Danbi Education’s founder and members of its management team.

Danbi Education is South Korea’s top children’s smart education serivce provider
Danbi Education is South Korea’s top children’s smart education serivce provider

KPMG Samjong Accounting Corp., also known as Samjong KPMG, is the manager of the sale of Danbi Education.

WINK CONTROLS 60% OF KOREA’S INFANTS, TODDLERS’ MARKET

Danbi is South Korea’s leading provider of smart education services for infants and toddlers, with its flagship “WINK” tailored learning program commanding about 60% of the segment.

Anchor Equity bought a minor stake in Etoos in 2015 and subsequently raised its holdings to a controlling majority in 2019 – a move made just before a downturn in the industry stemming from Korea’s falling birthrate.

Anchor Equity Partners is a Hong Kong-based private equity firm
Anchor Equity Partners is a Hong Kong-based private equity firm

Efforts to sell Danbi through an initial public offering of Etoos or list Danbi’s shares through an IPO fell flat as its financial performance deteriorated

Danbi’s sales revenue fell nearly 38% on-year to 67.2 billion won ($49 million) in 2024 from 108.1 billion won two years prior. It posted an operating loss of 12.6 billion won and a net loss of 16.8 billion won in 2024.

Danbi Education's CATS English platform
Danbi Education's CATS English platform

FOCUS ON INDONESIA

Anchor Equity is emphasizing its future growth potential, noting its expansion into Indonesia, where the population of infants and toddlers is nearly 20 times greater than in Korea. Alongside growing education expenditures, Indonesia has a total population of 280 million, making it the world’s fourth-largest.

Danbi unveiled a smart education program in Indonesia last year.

The Korean education firm is also betting big on CATS English, a specialized English education service for primary and secondary school children.

Danbi Education is South Korea’s top children’s smart education serivce provider
Danbi Education is South Korea’s top children’s smart education serivce provider

In 2024, Danbi posted 4.9 billion won in earnings before interest, taxes, depreciation and amortization (EBITDA). Its adjusted EBITDA, excluding losses from discontinued operations and one-off expenses related to its IPO process, stood at 16 billion won, according to the company.

Danbi Education’s enterprise value is estimated at 100 billion won, implying that Anchor Equity’s stake is worth about 50 billion won, including a management control premium.

Write to Jong-Kwan Park at pjk@hankyung.com
In-Soo Nam edited this article.

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