Lotte Department Store plans to open Line Friends pop-up store

The move seeks to attract tourists from Southeast Asia amid Golden Week holidays in the region

Lotte Department Store plans to open Line Friends pop-up store
Young Chan Song 1
Apr 13, 2023 (Gmt+09:00) 0full@hankyung.com
Retail

South Korea's Lotte Department Store seeks to attract foreign tourists amid Golden Week holidays in Southeast Asia.

Tourists from the region are expected to visit South Korea during holidays such as Thailand's Songkran from Thursday to Saturday, Cambodia's Khmer New Year from Friday to Sunday and Indonesia's Lebaran from April 21-26.

Lotte on Thursday announced plans to open a large pop-up or temporary store to attract these visitors.

From Friday through April 23, Line Friends' Lucky House, which features popular characters from the instant messaging app Line, will be opened at Atrium Square on the first floor of Lotte World Mall in Seoul's Jamsil neighborhood.

Four-leaf clovers decorate the entire design and the green frog character Lenini is on the front to welcome tourists.

A large Lenini doll 3.5 meters tall is at the store entrance and the venue has about 1,000 popular character products on display.

Other attractions include BT21, a group of characters created with K-pop superstar group BTS, and Truz, another set made with YG Entertainment's boy band Treasure.

Lotte said sales from foreign tourists at the Jamsil store in the first quarter this year jumped more than five-fold from the same period last year.

The revenue performance was also 30% more than that in 2019, the year before the COVID-19 pandemic broke out. The company attributed this to more foreign tourists drawn to landmarks near its Jamsil store such as Lotte World Tower.

Write to Young Chan Song at 0full@hankyung.com

Galleria Dept. Store's sales from foreigners increase 500% for past 6 months

Galleria Dept. Store's sales from foreigners increase 500% for past 6 months

Galleria Department Store in Seoul South Korea's department store group Galleria Department Store said on Tuesday that for the past six months (between August last year and January this year) sales of luxury goods to foreign customers increased more than 500% compared to the same period last ye

Lotte Department Store hosts Alfie Caine's first solo exhibition in Asia

Lotte Department Store hosts Alfie Caine's first solo exhibition in Asia

Lotte Department Store on Wednesday said it will hold the first solo exhibition in Asia by Alfie Caine, a British artist who is emerging as a star on the global art scene.His exhibition "Moments of Calm" will be opened Friday on the sixth floor of Avenuel Art Hall at the store's luxury brand b

Lotte to invest $900 mn in Vietnam smart city project

Lotte to invest $900 mn in Vietnam smart city project

Lotte’s planned smart city in Ho Chi Minh City, Vietnam (File photo, Courtesy of Lotte) Lotte Group, South Korea’s fifth-largest conglomerate, is set to invest $900 million in Vietnam to establish a smart city as it aims to accelerate its global business through active expansion in

Louis Vuitton chairman to meet with heads of S.Korean department stores

Louis Vuitton chairman to meet with heads of S.Korean department stores

Interior of Louis Vuitton Maison Seoul The chairman and chief executive of French luxury label Louis Vuitton is scheduled to visit South Korea next week and meet with the heads of three main department store chains.Michael Burke, a member of LVMH Moët Hennessy Louis Vuitton (LVMH), will me