Yulchon LCC, one of South Korea’s leading law firms, has signed a memorandum of understanding with FleishmanHillard Korea to strengthen their consulting services for listed companies in crisis response, for annual general meetings and increasing shareholder activism.
Their agreement aims to provide integrated solutions that combine legal and communication expertise to address the various challenges faced by listed companies in the rapidly changing capital market, the Korean arm of the global PR and marketing firm said on Thursday.
They plan to share the latest trends and practical expertise through regular joint seminars, offering hands-on learning opportunities for executives and staff members of listed companies.
This partnership ensures customized services to meet diverse client needs and will consistently pursue mutually agreed strategic cooperation initiatives, FleishmanHillard Korea said in a press release.
“By combining FleishmanHillard Korea's outstanding communication capabilities with Yulchon's legal expertise, we will provide more comprehensive and sophisticated services," said Kang Seok-hoon, chairman and managing partner of Yulchon.
“Our collaboration will deliver innovative, integrated solutions to enhance board functions, strengthen decision-making systems, and optimize shareholder communication," Yvonne Park, president and senior partner of FleishmanHillard Korea, stated.
Earlier this month, South Korea's National Assembly passed
an amendment to the Commercial Act aimed at expanding the fiduciary duties of board members to act in the interests of not only companies, but also individual shareholders.
Write to Yeonhee Kim at
yhkim@hankyung.com