H2O Hospitality rebrands itself as it eyes Middle East expansion

H2O Hospitality, a hospitality tech company that provides digital solutions for the hotel and tourism industry, said on Tuesday that it has rebranded itself to prepare for its entry into the Middle East market.

The South Korean company said it has changed its corporate identity, logo and website to reflect its value of hyper-connectivity and transition.

The new logo resembles water, which the company said symbolizes its ability to adapt to change and connect the operational flow of the accommodation and leisure industry.

H2O Hospitality offers services that improve work efficiency and customer satisfaction by digitally transforming all processes such as reservation, operation and management in the hotel and tourism industry. The company said it plans to expand its business to the Middle East region soon.

Write to Mi-Kyoung Lee at capital@hankyung.com