Korea Tourism Organization to host K-Tourist Festival in Japan

S.Korean state-run company to invite 1,000 local consumers in Fukuoka and Hiroshima, open K-star talk show and promote Busan Expo 2030

Korea Tourism Organization to host K-Tourist Festival in Japan
Mi-Kyoung Lee 1
2023-04-20 18:03:42 capital@hankyung.com
Travel & Leisure

The Korea Tourism Organization announced on Thursday that it will hold a "K-Tourism Festival" on Apr. 21-22 in Hiroshima and Fukuoka, the key markets in the southwest of Japan. The K-Tourism Festival will be held at the Hiroshima HBG Concert Hall on Friday and at the Fukuoka International Convention Center on Saturday, each inviting around 1,000 local consumers. The festival will feature the non-verbal performance "SaChoom," a K-star talk show and promotion of the 2030 Busan Expo.

Before the COVID-19 pandemic, Hiroshima was the second-largest market for Korean visitors in the southwestern region of Japan. However, direct flights between Korea and Hiroshima have not yet been restored since the pandemic.

The Kyushu region is very popular among overseas travelers, with around 50% of them visiting Korea. The Korea Tourism Organization explained that it planned this event in advance to avoid overcrowding, taking into account factors such as the upcoming G7 Summit in Hiroshima in May and the Japanese government's decision to lower its COVID-19 infection risk level.

Meanwhile, before the main event, the Korea Tourism Organization held a joint campaign with the Busan Metropolitan City and the Kyushu office of the Japan Association of Travel Agents in Fukuoka to attract Japanese tourists to Busan and develop travel products for them.

Japanese travel agencies are responsible for attracting group tourists to Korea and developing travel products for them, while the Korea Tourism Organization and Busan Metropolitan City provide support for their promotions.

Write to Mi-Kyoung Lee at capital@hankyung.com
#Korea Tourism Organization #KTO #K-Tourism Festival #Korean Wave #Busan Expo #Hiroshima #Fukuoka

KCCI, Seoul Japan Club forms economic study group

KCCI, Seoul Japan Club forms economic study group

South Korean and Japanese businesspeople form a study group to strengthen economic cooperation between the two countries.The Korea Chamber of Commerce and Industry (KCCI) announced on Thursday that it will hold a meeting with the Seoul Japan Club at the KCCI Building in downtown Seoul, to run

Tourist arrival gap between S.Korea, Japan widens sharply

Tourist arrival gap between S.Korea, Japan widens sharply

Myeong-dong shopping district in Seoul Since Japan resumed visa-free travel for South Koreans in October last year, South Koreans have been flocking to the neighboring country.But the number of Japanese tourists to South Korea has dropped sharply, even after Seoul lifted visa restrictions on th

KTO promotes travel to Korea in ITB Berlin

KTO promotes travel to Korea in ITB Berlin

Korea pavilion design (Courtesy of Korea Tourism Organization) The Korea Tourism Organization announced on Monday its participation in ITB Berlin 2023, the world's largest tourism fair held in Berlin, Germany, from Mar. 7 to 9. The South Korean organization will run a tourism promotion pavilion

KTO steps up Korean tourism promotion in Saudi Arabia

KTO steps up Korean tourism promotion in Saudi Arabia

Saudi Arabia roadshow 2022 (Courtesy of Korea Tourism Organization) The Ministry of Culture, Sports and Tourism, along with the Korea Tourism Organization (KTO), are accelerating their efforts to promote Korean tourism in Saudi Arabia. They plan to restore the local network, which was nearly de
(* comment hide *}