Korea’s taxi app i.M ties up with MK Group to land in Japan

Taking advantage of the weaker yen, S.Korean tourists to Japan are on the rise; more Japanese are visiting Korea

(Graphics by Dongbeom Yun with file photos by Dae-cheol Lim and MK Group)
(Graphics by Dongbeom Yun with file photos by Dae-cheol Lim and MK Group)
Joo-Wan Kim 1
2024-07-09 17:35:13 kjwan@hankyung.com
Travel & Leisure

South Korea’s premium ride-hailing app i.M joined hands with Japan’s taxi operator MK Group to allow each platform's customers to use both services as the two companies aim to expand their business into the global market starting from the neighboring country.

Jinmobility Inc., the operator of premium i.M van taxis in the Seoul capital area, said on Tuesday it formed a partnership with MK Group, which provides taxi services in eight Japanese cities including Tokyo, Osaka and Kyoto.

The two companies agreed to jointly develop and operate new taxi services. Users of the i.M app are expected to hail MK taxis in Japan, while users of the MK app can call for i.M taxis in South Korea, for example, through the partnership.

Jinmobility and MK are also set to work on other projects such as airport shuttle services, city tour guides and taxi service expansion.

That came as South Korean tourists to Japan increased amid the weaker yen and Japanese visitors to its neighbor also grew.

The South Korean company plans to partner with other overseas mobility service operators, especially in Southeast Asia.

“About 2.3 million Japanese visited Korea last year alone, while tourists from other regions such as Southeast Asia and Europe are increasing,” said a Jinmobility official. “We aim to help tourists enjoy i.M taxis through the local platforms they use at home.”

Write to Joo-Wan Kim at kjwan@hankyung.com
 
Jongwoo Cheon edited this article.

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