With waning MZ interest, is heyday over for S.Korea’s golf apparel market?

South Korea’s once-dominant golf apparel market, the largest in the world at its peak, is rapidly losing steam, as sales tumble and brands scr...

S.Korean IT companies partner with K-pop girl groups

South Korean game companies like Krafton Inc. and Nexon Korea Corp., and telecom firms such as SK Telecom Co., are collaborating with K-pop girl gro...

The Hyundai Seoul unveils Louis Vuitton store

The Hyundai Seoul, South Korea's largest department store in Yoido, on December 21 opened a Louis Vuitton women's store, marking a significant addit...

Daesang opens Jongga kimchi pop-up store in London

South Korean food maker Daesang Corp. has launched a pop-up store for its kimchi brand called Jongga in London, UK, the company announced on Wednesd...

Dongwon F&B selects virtual human family as brand model

South Korea's food and beverage company Dongwon F&B Co. announced on Friday that it has selected a virtual human family as the model for its pre...

85% of S.Korea's Gen MZ have contactless savings accounts

A study finds 90% of South Korea's Generation MZ, a demographic comprising millennials and Generation Z members born between 1981 and 2010, use cont...

K-beauty sales see sharp drop at China's major shopping event

South Korean cosmetics giants failed to win over Chinese consumers at the 618 Shopping Festival, one of the largest online annual shopping events in...

PigUp targets MZ consumers with new meat culture

South Korea's island of Jeju is famous for its native citrus and pork. It's also where Shin Woo-sup, the founder of startup studio Futurera, came up...