corporate branding

HD Hyundai Infracore (formerly Hyundai Doosan Infracore Co.), a South Korean construction equipment maker, has ventured into the Middle East and Afr...

South Korean corporate investment in Vietnam, which has led the economic development of the Southeast Asian nation, has plunged this year due to fac...

South Korea's state-run Korea Gas Corp. (KOGAS) has joined hands with JERA, a Japan-based global liquefied natural gas (LNG) corporation, in the wak...

Chanel watches have made their online debut through South Korea's leading platform SSG.COM, becoming the French brand’s first launch of fashio...

South Korea's e-commerce fashion platform Musinsa announced on Friday that it opens a K-fashion brand pop-up store in Tokyo's Harajuku until April 1...

Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise...

South Korea’s energy storage devices maker LS Materials Co. began the process for an initial public offering later this year as it aims to dev...

The French luxury brand Louis Vuitton to open a pop-up restaurant in South Korea. This is the third one since May and September last year. Acco...

South Korean carbon credit trading company EcoEye Co. is preparing for an initial public offering, poised to be the first listing of a firm in the s...

South Korea's Doosan Group on Tuesday opened Doosan Heritage 1896, a museum displaying 127 years of the conglomerate's history, at Doosan Tower in t...

In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of ...

SK Energy, an energy and petrochemical unit of South Korea's SK Group, has won first place for 17 consecutive years in the gas station sector of the...

Doosan Bobcat, a South Korean manufacturer of construction equipment, announced on Friday that it participated in the ProMat 2023 trade show for sup...

South Korea's innerwear company Cowell Fashion Co. has acquired the Asian rights to the British fashion brand Superdry for $50 million and plans to ...

Yoon Kyoung-lim, the sole nominee to be KT Corp.’s next chief executive, has offered to resign, sending the selection committee of the top S...

Goobne Chicken, an oven-baked chicken brand operated by GN Food Corporation of South Korea, announced on Thursday that it had signed a master franch...

SPC, the South Korean food and beverage conglomerate, announced the opening of the first Paris Baguette store in Toronto, Canada, on March 23. The m...

Hankook Tire & Technology, a tire manufacturer based in South Korea, announced on Wednesday its exclusive partnership with BMW Driving Center's ...

Hyundai Doosan Infracore Co., a construction machinery subsidiary of HD Hyundai Group, announced on Tuesday that its 14-ton hybrid electric wheel ex...

With South Korea's traditional milky rice wine makgeolli seeing its second heyday centered on the 20- and 30-something crowds, marketing tie-ups tar...

HD Hyundai Co., a South Korean conglomerate that operates in shipbuilding, construction equipment, oil refining and other sectors, plans to rename i...

OCI Co., a leading South Korean chemical and green energy company, plans to significantly increase the size of its upcoming share buyback and cancel...

South Korea's leading poultry processing firm, Harim Co., announced on Thursday the launch of its new street food brand, Melting Piece, in response ...

Hyundai Construction Equipment Co., a construction equipment subsidiary of HD Hyundai Co., announced on Thursday the release of its new brand identi...

F&F Co., a South Korean retailer of Western brands such as Major League Baseball (MLB), has been rapidly penetrating China's cosmetics market, w...

South Korea's hypermarket Lotte Mart on Wednesday announced the debut of its integrated private brand (PB) Good Today under its plan to conduct focu...

Korea Ginseng Corporation (KGC), a leading producer of Korean ginseng products, said on Wednesday that it has opened a new research and development ...

South Korea's SGC Energy Co. is pursuing a project to convert coal power plants abroad into those using biomass.The power supplier, which has secure...

South Korea's SK C&C, an IT services unit of SK Group, on Tuesday said it has started building next-generation information and communications ...

H2O Hospitality, a hospitality tech company that provides digital solutions for the hotel and tourism industry, said on Tuesday that it has rebrande...