new branding

South Korean startups rush to the Kingdom of Saudi Arabia, where the government is keen to nurture startups with innovative and disruptive ideas and...

South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, according to an announcement made on Thursday. The...

Goobne Chicken, an oven-baked chicken brand operated by GN Food Corporation of South Korea, announced on Thursday that it had signed a master franch...

SPC, the South Korean food and beverage conglomerate, announced the opening of the first Paris Baguette store in Toronto, Canada, on March 23. The m...

South Korean telecom giant SK Telecom Co. has established a 5G open RAN indoor demonstration network at its Bundang headquarters, according to an an...

Hankook Tire & Technology, a tire manufacturer based in South Korea, announced on Wednesday its exclusive partnership with BMW Driving Center's ...

South Korea’s Ssangyong Motor Co., whose new owner is KG Group, has renamed itself KG Mobility, its first name change in 35 years.With its new...

Hyundai Doosan Infracore Co., a construction machinery subsidiary of HD Hyundai Group, announced on Tuesday that its 14-ton hybrid electric wheel ex...

South Korean tech giant Samsung Electronics Co. on Tuesday unveiled a new chipset under its Exynos line that enables much shorter-range wireless con...

With South Korea's traditional milky rice wine makgeolli seeing its second heyday centered on the 20- and 30-something crowds, marketing tie-ups tar...

Samsung Electronics Co. on Monday opened its second regional C-Lab Outside center in Gwangju about a month after opening the first regional startup ...

HD Hyundai Co., a South Korean conglomerate that operates in shipbuilding, construction equipment, oil refining and other sectors, plans to rename i...

Air Premia, a South Korean hybrid service carrier, announced on Friday the launch of a new air route between Incheon and New York from May 22. ...

South Korea’s electric vehicle battery makers on Wednesday unveiled prototypes of new products, especially lithium iron phosphate (LFP) models...

South Korea's leading poultry processing firm, Harim Co., announced on Thursday the launch of its new street food brand, Melting Piece, in response ...

Hyundai Construction Equipment Co., a construction equipment subsidiary of HD Hyundai Co., announced on Thursday the release of its new brand identi...

F&F Co., a South Korean retailer of Western brands such as Major League Baseball (MLB), has been rapidly penetrating China's cosmetics market, w...

South Korea's hypermarket Lotte Mart on Wednesday announced the debut of its integrated private brand (PB) Good Today under its plan to conduct focu...

Korea Ginseng Corporation (KGC), a leading producer of Korean ginseng products, said on Wednesday that it has opened a new research and development ...

LG Electronics Inc. held a two-day event in Dubai to unveil its latest products and solutions for the Middle East and African markets.The South Kore...

Cosmo Advanced Materials & Technology Co., once the world’s largest video and cassette tape maker, has transformed into a money-making man...

Samsung Electronics Co. has established a new semiconductor research center in Japan, combining two existing research and development institutes int...

Southeast Asia-based e-commerce platform Qoo10 Pte. Ltd. is poised to take over a smaller South Korean rival through a stock swap deal, in a bid to ...

Sovereign wealth fund Korea Investment Corporation (KIC) has kicked off procedures to open a Mumbai-based office later this year, The Korea Economic...

South Korean electronics giant Samsung Electronics Co. said on Monday that it has launched a new premium soundbar model for 2023, featuring technolo...

SK Networks Co., the general trading and rental arm of South Korea’s third-largest conglomerate SK Group, said on Monday that it has changed t...

Ssangyong Engineering & Construction, a South Korean builder, said on Monday that it has secured a 200-billion-won ($170-million) contract to co...

LG Chem Ltd. is considering an exit from the in-vitro diagnostics market to focus more on novel drug development as it lagged its smaller local riva...

Gaonchips Co., a long-term Samsung Electronics Co’s chip design house partner that also works with British fabless chip company Arm Inc., will...

Samsung Electronics Co. is setting its sights on system on chips (SoCs) to continue to drive growth in its foundry business amid a protracted slowdo...