Blackpink’s Pink Venom MV surpasses 1 bn views on YouTube

K-pop sensation Blackpink has reached a new milestone, as the music video for Pink Venom surpassed 1 billion views on YouTube, YG Entertainment Inc. said on Monday.

Released on Aug. 19, 2022, this is Blackpink’s ninth music video to join the billion-view club, a testament to their enduring global appeal and powerful fandom.

Blackpink's other megahit music videos include Ddu-Du Ddu-Du with 2.3 billion views, Kill This Love with 2.1 billion and both the performance and official versions of How You Like That at 1.8 billion and 1.3 billion views, respectively. 

Rounding out the list are the group’s debut track Boombayah, the summer anthem As If It’s Your Last, Lisa’s solo performance video Money and Jennie’s solo debut Solo – all of which have also crossed a 1-billion-view mark. 

Within 24 hours of its debut, the Pink Venom music video racked up 90.4 million views, setting a global record for the most-viewed female artist video in a day. It became the fastest K-pop girl group video to hit 100 million views in just under 30 hours and surpass 200 million views within a week.

Pink Venom blends Blackpink’s signature swagger with a touch of Korean tradition. The track strikes a balance between cultural authenticity and international appeal, mirroring Blackpink’s identity.

Blackpink is currently in the midst of its Deadline world tour, which spans 31 shows in 16 cities. They’ve already lit up stages in Goyang, Los Angeles, Chicago, Toronto, New York and Paris. Upcoming stops include Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo and Hong Kong. 

Write to Byung-Yun Yoo at yooby@hankyung.com